The price of Bitter-Kola,
one of the popular kola used for ceremonies in Nigeria has increased following the widely spread rumours that the product can cure Ebola virus.
The Tide’s findings reveals that the price of the bitter Kola, which was not usually consumed by a lot of people because of its bitterness has suddenly become a must chew for people who believed the use of the product to prevent and cure the deadly virus.
A visit to the market for a survey on the product shows that those who sell on retail have increased the price by almost 300 per cent, while some increased by 200 per cent.
The size of bitter kola that use to be sold at N10 is now being sold at N30, where as the smaller size sold for five naira is now sold at N20 by same retailer.
When The Tide visited the mile three market in the Diobu axis of Port Harcourt especially the Bishop Okoye and the Mile three motor park where bush market traders sale to retailers no immediate reason was said to be the cause of the increase.
However, one of the traders who also deals on bitter kola (name withheld revealed that the product is now being exported to other countries.
She said “Have you not heared what is happening? Bitter –Kola is now medicine, and foreigners are calling on Nigeria to buy this bitter-kola to cure sicknesses.”
The trader maintained that there is now a high demand of the product by foreigners and Nigerians which accounts for the increase in price and shortage in supply.
Investigation revealed that some peti traders around the Rumuokoro and Rumuosi areas, who usually sell the product confirmed that the product have been in limited supply.