Information at our disposal
has it that Enetimi Alfred Odom popularly known as Timaya has joined Telecommunications and ICT giant MTN as a brand ambassador other artistes that were also unveiled include Headies Next rated award winner Seun Morihafen aka Sean Tizzle and Sound Sultan in addition to Dr Sid, Harry Song and Banky W.
It is no doubt that telecommunication companies in Nigeria have in the last four years turned the lives of our stars around for good ensuring they live the good life. Four major Telecom giants MTN, GLO, AIRTEL and ETISALAT have invested about N2 billion in bettering the lots of our entertainers as their brand ambassadors.
A recent report has it that MTN and Glo lead the park with 21 ambassadors each, Etisalat 6, while Airtel has 1. Glo expanded over N600 million on their current ambassadors. MTN, N500 million, Etisalat N190 million and Airtel N30 million. In 2010 P-Square broke the bank when Globacom scooped them up as brand ambassadors with an endorsement fee reportedly worth N240 million. P-Square charges an average of N2 million has performance fee for a show.
Three years earlier, Glo made a full swoop when they signed as ambassadors a host of actors from Nollywood including Chioma Akpota, Desmond Elliot, Uche Jumbo, Mike Ezuruonye, Ini Edo, Ramson Nouah, Monalisa Chinda, Rita Dominic and later Funke Akindele, Kunle Afolanya, Van Vicker and Odunlade Adekola, each deal was worth N10 million to N25 million.
In May 2013, Glo made another swoop, this time signing a handful of prominent B-list musicians such as Omawumi, Waje, Flavour, Bez, M. I., Burna boy Naeto C and Lynxxx and Efya who all joined Lagbaja, their deals varied but scored an average of N20 million each.
MTN who have been promoting and investing in other aspects of entertainment such as project fame music show, who wants to be a millionaire TV game show and International polo tournament amongst others shocked the industry in 2012 when they picked up Davido as an ambassador for their MTN pulse campaign, a deal reportedly worth N30 million.
It took about 13 months for the next set of endorsement deals to come, this time to past three winners of project fame this include singers like Iyanya N40 million, Mike Anyansodo N10 million, Chidinma N20 million and Praize N20 million. The deal came shortly after MTN has poached actor Hafeez Saka Oyetoro who made a famous move from another Telecom Company Etisalat in a sensational deal reportedly worth N25 million.
MTN then went on an endorsement spree signing on some of the biggest contemporary Nigerian musicians like Wizkid N45 million, Tiwa Savage N30 million, KCee N25 million and later on, Don Jazzy along with younger brother D’ Prince. The telecommunication giant added a new set of artistes to its rich list of brand ambassadors at an event held on Wednesday April 30, 2014 in Victoria Island Lagos.
The company unveiled amongst others Timaya and fast rising hiphop artiste cum Headies award winner Seun Morihafen aka Sean Tizzle. The unveiling completes an exclusive constellation of some Nigerian’s finest hiphop artistes who are doing amazingly well in their musical careers and also serve as MTN brand ambassadors. The addition of Timaya and Seun Tizzle brings to 21 the number of MTN brand ambassadors.
Banky W., Harrybong, Dr Sid and Sound Sultan were recently announced as the ICT Company’s brand ambassadors just as the contracts of Iyanga, Mbuk, Wizkid and a host of others including Yaw Nedu, Mama Gee, Saka and Nkem Owoh aka Osuofia were renewed. Etisalat also broke record when they unveiled star actress, Genevieve Nnaji as their brand ambassador in a deal reportedly worth N100 million.
Culled from Encomium Magazine.
Reno Omokri Writes Open Letter To BBNaija Enthusiasts
Reno Omokri has written an open letter to BBNaija enthusiasts.
In his letter, the former presidential aide asked ardent followers of the reality TV show to campaign for their businesses as much as they campaign for housemates who do not know them.
His letter reads
‘’Dear #BBNaija enthusiasts,
You see how you campaign for that housemate? Good. Campaign for your success like that. Instead of selling a housemate you don’t know and who does not know you, to me, use that time and energy to sell a product you can profit from to me. Do not be afraid of business or think that it is wrong to make a profit. It is not wickedness for lions to kill and eat antelopes. It is life’s natural order. Don’t be sentimental in business. Set your price competitively. Make your profit. Don’t exploit customers. But dont cheat yourself. A lion that does not kill will itself be killed!’’
A review Of Tiwa Savage’s Water & Garri EP
Nigerian multiple award-winning artist Tiwa Savage returns with a brand new extended play “Water & Garri. This comes less than a year after the release of her critically acclaimed third studio album “Celia”.
Water & Garri, a five-track body of work features Grammy Awards winner and veteran rapper, Nas, singer Brandy, the Nigerian underground artist Rich King and Alte singer and soul music stunner, Tay Iwar.
Since her return to Nigeria in 2012, Tiwa Savage has raised the bar for female artists. She embodied the almost frowned on sex symbol attribute in the music industry, her music is filled with flirting words and expressions. No wonder when she called herself African bad gyal, no one disputed the assertion.
Garri is a staple food among Nigerians, water is used to take or make Garri. The title as used in this context refers to her mashed style and global collaboration. She sticks to her heartfelt style in the course of making this album.
Tiwa Savage infused Rnb/Soul with Afro-fusion. The end product is a 19 minutes run of music with themes detailing heartbreak, love, hard work, perseverance, etc.
Nas and Rich King were on the opening track “Work Fada”, the pensive and reflective song preaches hard work and perseverance with Nas almost going preachy in his thought-provoking verse.
The six minutes long track is the perfect opener to the avarde garde album, who opens an EP with this type of lengthy play? Only Tiwa Savage could do such, the theme is distinct and it’s a well-calculated risk.
In 2016, Tiwa Savage’s marriage with talent manager Teebliz hit the rock. Five years later, she seems set to speak her truth. She reveals a little on the Interlude on her last album—Celia. On Water & Garri, Tiwa Savage dedicates two tracks to that ugly incident.
Ade Ori is a soft-light take on past relationships/marriage. She is now independent while she is hopeful about future handling. The lyrics drip with pain and regretful lines.
Tale by Moonlight was a popular weekly storied program on national television. Tiwa Savage details her fairy tale love expectations on this soulful 90s house music. Even though she flirts and gushing about the guy, she is cautious. Amaarae’s whispery vocals compliment Tiwa Savage’s flirt takes.
Seven years ago, American artist Brandy visited Nigeria. At a press conference before her performance at Classic FM Valentine show, she revealed she loved Tiwa Savage’s vocals, she liked it to a 14-year-old. Unknown to her, Tiwa Savage considered the Grammy Winner her role model and one of the reasons she is into music.
When they finally collaborate on “Somebody’s Son”, it is a perfect blend of two songstresses.
They complement one another, Brandy even sings in Yoruba. This track is one of the up-tempo songs on the EP. Its production is filled with Drums and mellow strings. Somebody’s son retains the themes of Ade Ori: it pleads for reciprocal love.
Tay Iwar and Tiwa Savage jointly closed the EP with a rollercoaster of deep expressive expressions. The horn-filled disco makes it sounds like a potential track for a Friday night out.
Veteran producer Pharell Williams called this project a classic but the fans failed to realize his caveat of it not becoming commercially viable. Tiwa Savage is unbothered if her recent promotional talks are anything to go by.
Water & Garri explores Tiwa Savage Rnb/Soul forte with an infusion of Afro-fusion, the EP is a dart between hope and despair. The production is pristine, however, the songwriting is underwhelming.
The featured artists almost overshadowed her. Although it’s obvious that this project is destined for the international market, the collaborations could have been lesser.
Wizkid Makes History As ‘Essence’ BeComes Most Shazam Song In US
Nigerian singer, Wizkid has made history in the United States.
The Grammy award-winning superstar made the history with his hit single ‘Essence.’
The 31-year-old father of three registered his name on the book of musical history when ‘Essence’ was announced the most Shazam song in the United States of America.
Apple-owned Shazam, through its Instagram account, announced Wizkid’s ‘Essence’ as the most Shazamed song in the country.
The app, which is used to identify music and TV shows by listening to a short sample of their audio, posted a pictured Wizkid with the caption: ”Big Congrats to @wizkidayo!! #Essence is now the most Shazamed song in the United States.”
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