Entertainment
ShowBiz Celebrity Brand Ambassadors On Parade
Developments in the show
business in Nigeria shows that a good number of Nigerian brands, especially in the telecommunications and banking sectors are now associating with creative personalities in music and movie as well as sports to further their brand to targeted audience.
This trend which started over six years ago has gained more relevance as a result of increasing exposure to television and major sporting events in the world. The popularity of the Nollywood industry is also giving Fillip to brand ambassadorship. Top celebrities in the Nigerian creative industry have in this past years found this growing business a new way of making mega bucks.
Some of these brands and their ambassadors include:
D – Hafeez Oyetoro aka Saka, who shocked most of the subscribers of Etis alaf when he dumped the company and pitched his tent with rival telecom giant, MTN as a new MTN and campaign prove this fact “I don port go NTN, I don upgrade to MTN” Saka sings and dances.
The Tide Entertainment gathered that the comic actor was paid a whooping N20 million for this new deal.
2. Rapper Olamide, Wizkid and Davido, have just been signed as the brand ambassadors for Guinness Nigeria and the deal, according to our service, is worth millions of naira.
3. P-Square, Basket Mouth and Burna Boy, are Glo ambassadors. They are the highest prized artistes in the music industry, last year, P-Square and D Banj were “the highest paid, with P-Square signing a four year deal said to be N240 million.
Other Glo ambassadors include Basket Mouth Burna Boy, Ego of the Lagbeje Fame among others who got between N10 and N50 million.
4. 2 Face Idibia He is the new face of Airtel, a deal valued at several millions of naira, it would be recalled that 2 face also signed a deal with Guiness Worth several millions of naira.
5. Dare Art Alade, Dan Foster and Toke Makinwa of 92.3FM and 93.7FM respectively are brand ambassadors to Unilever Nigeria Plc, makers of popular beverage drink, lipton.
6. Yetunde Alabi (Shasha) and Banky W, are Samsung brand ambassadors. Though Shasha has been dropped from the platform, Banky W is still enjoying the big box offer of the GSM company.
7. Kcee, Davido Iyanya, and other notable singers are currently with MTN as ambassadors with mouth watering deals running into millions of naira.
8. Don Jazzy D’Prince are brand ambassadors for Loya and MTN while pop music producer, Don Jazzy doubles for Loya and MTN, his younger brother, D’Prionce is ambassador for MTN, the telecoms giant.
9. Wizkid, Tiwe Savage. This top artistes were recently confirmed as the new Pepsi ambassadors. The contract deal involved a huge amount of money. It was also reliably gathered that the duo recently cornered a new deal with MTN said to be worth close to N25 million.
With the way things are going in the entertainment clan, it is obvious that the musicians have succeeded in benching their predecessors in the movie clan. The movie practitioners actually dominated the brand ambassadorship deal before The Tide changed in favour of the top musicians.
The Lennox K. Black International Prize for Excellence in Medicine is a prestigious accolade awarded by Thomas Jefferson University, recognising outstanding individuals.
The actress was honoured with the Lennox K. Black International Prize for Excellence in Medicine by Thomas Jefferson University in America in recognition of her outstanding contributions to social activism and impact through her work.
This remarkable achievement, they said, highlights her dedication to societal well-being and marks her as the first Black recipient of this distinguished award.
The Tide Entertainment reports that the Lennox K. Black International Prize for Excellence in Medicine is a prestigious accolade awarded by Thomas Jefferson University, recognising individuals who have made significant contributions to the medical field, promoting scientific discovery and advancements.
Named after Lennox K. Black, a Canadian manufacturing executive known for his philanthropic efforts and service on various boards, including Thomas Jefferson University, the prize celebrates excellence in medical innovation and global contribution to health and medicine.
The actress is renowned for her activism and impactful work in areas concerning women’s health and rights, including her efforts to combat issues like fistula and gender-based violence.
According to the award organisers she has been instrumental in bringing about social change through her films and campaigns. They added that her work extends beyond borders, affecting lives and policies internationally, embodying the spirit of the Lennox K. Black International Prize.
On receiving the award, Stephanie expressed her gratitude and reaffirmed her commitment to using her platform for social good.
“This recognition goes beyond me; it is for all the women and girls fighting for a healthier, safer world. It amplifies our message and our work. It strengthens my resolve to continue advocating for gender equality, social justice, and improved maternal and reproductive health in Africa,” she said
Susan Aldunge, Interim President of Thomas Jefferson University, admired the actress, saying, ‘‘Your ability to educate while humbly addressing the cultural obstacles impeding progress for young women is commendable. Your intelligent, personal take on the necessary human rights changes has deeply impacted all lucky to encounter you. Congratulations once more on this well-deserved award and the acknowledgement of your efforts.’”
Ms Aldunge further said that Thomas Jefferson University, a leader in medical education and research, hosts the award to underscore its mission of improving lives through innovation in health care.
‘‘The university is proud to honour Stephanie Linus, whose work aligns with Jefferson’s values of creativity, collaboration, and compassion in pursuing excellence in medicine and beyond.
“Awarding the Lennox K. Black International Prize to Stephanie Linus celebrates her achievements and signals a broader recognition of the importance of social activism in medicine and health,” she added.
“Her pioneering efforts continue to inspire and effect change, paving the way for a healthier, more equitable world’’.
Stephanie, who was named Chairperson of the Nigerian Official Selection Committee (NOSC) for the Best International Feature Film (IFF) category of the Oscars in August 2023, is best known for her 2015 advocacy movie ‘Dry’, which tells the story of a 13-year-old girl whose parents marry her off to a 60-year-old man, with devastating consequences.
Ilebaye’s revelation came just after Phyna had publicly called out the organizers for withholding some of her prizes.
Phyna, who revealed this to Newsmen insinuated that Ilebaye broke the gender code by announcing that she got her full prize money.
She also stressed that she would continue to demand for her balance, stating that she worked hard for the money during the show’s 72-day duration.
“I believe I should at least get what I worked so hard for 72 days. You all suddenly remembered your alert screenshots and IG Live………… Common……one among others is 1BTC which is over 80m in today’s market.
“To those who got their money in full
I’m happy for you. As a poor man’s child, let me ask for my money and other items remaining.,” She added.
-
News4 days ago
FG Targets Production Of Locally Made Vehicles By Dec
-
Politics4 days agoNEC Meeting: PDP’ll Wax Stronger – Farah Dagogo
-
Sports4 days agoWilkins Backs Rivers Hoopers To Spring Surprises At 2024 BAL
-
Maritime4 days agoTinubu, Others To Honour Global Transport Roundtable
-
News4 days agoFG To Launch 2,700 CNG Buses, Tricycles Before May 29
-
Focus4 days agoRe-Igniting Rivers Agricultural Stakes
-
Politics4 days agoBayelsa Assembly Grills, Confirms Diri’s Commissioner- Nominees
-
Sports4 days ago
NLO: Khana FC Coach Blames Players For Missing Chances