Business
Tourism: Firm Wants Agencies To Promote Coastal Areas
Tourism has been identified as one area Nigeria will be recognised internationally if government agencies promote the country’s coastal areas through creation of tourists.
Mrs Keji Oladipupo, the Managing Director, Real World Travel and Tour Ltd, Lagos, centres told Journalists recently and added that the coastal areas were capable of attracting more tourists and visitors to the country, stressing that many tourist centres were not being promoted.
She urged the National Institute for Hospitality and Tourism and other relevant authorities to market such tourist centres internationally.
According to her, there are lots of attractive tourist centres that visitors are not aware of stressing that with more awareness and promotion, the centres will attract more tourists and more revenue to the state and the Federal Government,’’ she said.
Oladipupo advised that the institute should make Nigeria the preferred tourism destination in Africa by coordinating the development of such centres.
It would be recalled that the United Nations World Tourism Organisation (UNWTO) on March 27, appointed, the Director-General, National Institute for Hospitality and Tourism as the Director of Coastal Tourism in Africa.
Meanwhile, the Director of Studies, Lagos School of Travel and Tourism, Mr Segun Adeshina, has called on the Nigerian Tourism Development Corporation (NTDC) to improve tourism package to attract more tourists to Nigeria. Adeshina told newsmen that “packaging tour that will bring the cultural heritage of Nigeria to limelight will attract and inspire more tourists to the country.’’
He said that the country had tremendous tourism products like natural resources, beach, rocks, wildlife and history that could attract foreign investors to Nigeria. He said that limited awareness about Nigeria’s tourism products had impeded growth of the sector.
The director said: “To be successful, Nigeria’s travel and tourism industry operators need to understand the international market needs.
“Nigerian tour operators need to create the tourism products to meet this demand and be part of an integrated marketing strategy.”
He urged NTDC to raise awareness on the country’s tourism products to the international market in other to make the country a must-see destination in the world.
He said that with proper awareness, the country would begin to have its fair share of inbound tourists.
Adeshina commended the efforts of the NTDC in promoting tourism nationally and internationally so far.
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