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Entertainment Industry Can Boost Economy- DG

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The Director General, Nigerian Film and Video Censors Board (NFVCB), Mr Emeka Mba said in Lagos that the entertainment industry could boost the nation’s economy if well managed.

Mba stated this at the premiere of a film: “Red Hot Nigerian Creativity’’ held on Wednesday night by Communicating for Change (CFC). It was to honour creative artistes.

He said that in spite of the financial problems and piracy challenges in the Nigerian film industry, artistes and stakeholders had been able to bring out blockbuster movies.

“We want people to know that they can make more money in Nigeria through the entertainment sector. This is one of the ways the country’s economy can be enhanced.

“Entertainment is not just for fun but a way of life, of history and culture, documented for reminisce,’’ he said.

According to him, Nigeria’s culture should be projected in film, dance, theatre and music to tell our own story to the outside world.

Mba added that entertainment could also be used as a tool to correct the ills of the society and send out messages for change.

He commended CFC for being in the forefront of filming the ills of the society and proffering ways to curb them, especially among youths.

“We at the NFVCB are looking for ways to partner with the entertainment industry, not to sponsor but to use it to project the country to the world,” Mba said.

On the problem of piracy, he said: “artistes go through a lot to put their creative ingenuity together without reaping much’’.

He said, however, that the board was looking for ways to curb piracy and ensure that artistes reap the fruit of their labour.

He said more stakeholders should produce films such as “Red Hot Nigerian Creativity” to honour people that had contributed to the art and entertainment industry.

CFC Managing Director, Mrs Sandra Mbanefo-Obiago said CFC decided to use the film to bring out important social messages that address human and national challenges and how to solve them.

She noted that the media, government, civil society, academia and private organisations could help tell these stories truthfully.

She explained that “Red Hot Nigerian Creativity” is about the life of heroes who were not acknowledged because of the complex and difficult realities of Nigeria’s road to development.

“The documentary series is CFC’s attempt at building a bridge of understanding, appreciation and support for our under-served artistic community and the entertainment industry,’’ she said.

Mr Alex Oti, Chief Executive Officer of Diamond Bank Plc, one of the sponsors of the documentary, promised to assist the industry to develop.

He said what the artistic world needed was sponsorship which the bank was ready to give.

Our correspondent reports that some of those featured in the documentary are Bruce Onobrakpeya, a visual artist; TY Bello, a musician and photographer.

Others were Cobhams Asuquo, a musical producer; Omotshola Isueli a.k.a. Tee Mac, a musician; Nigeria’s first female drummer, Ara; Julius Agwu, a comedian; Stephanie Okereke, a producer and actress; and Tunde Kelani, a movie producer.

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Davido Narrates How His Song Became President’s Ringtone

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Nigerian megastar, Davido shares how his father recognised that his music was getting big.
Davido says his hit single ‘Dami Duro’ was the president’s ringtone
During an interview with newsmen, Davido spoke on the early days of his career and how he eventually got his father’s approval to make music.
The Grammy nominee shared the familiar story of how he left school in Atlanta and returned to Nigeria to pursue music without his father’s blessing which later led to his business mogul dad getting him arrested.
“I don’t think he did not want me to do music, he just wanted me to be successful as whatever I did because he got a blueprint for me already,” Davido said on his father’s early reaction to his decision to make music.
“He is so supportive and he checks on everything…My dad picks my album. When I am done, I send him all the tracks and my dad goes through all the records and gives me a paragraph each,” Davido narrates the personal interest and support his Dad gives him.
“My dad gave me the name Davido…The first show I did, he arrested me, the fans, the promoters,” Davido said laughing as he narrated the story of how his father got him arrested after he returned to Nigeria without his consent and had his first show as a 17-year-old. “He just wanted me to finish school,” Davido added about his father’s insistence that he get a university degree.
The three time Grammy nominee was asked when his father recognised that his music was getting big and he revealed it was when his hit song ‘Dami Duro’ was the president’s ringtone.
“When my song was the president’s ringtone,” Davido said.
While he did not mention the president or the country, Davido is likely referring to the exploit of former Nigerian president Goodluck Jonathan who was the head of state between 2010 – 2015.
During the interview, Davido also mentioned his plans as a businessman beyond music. He revealed he had a production house called Coco House which he describes as a media house for creatives. He also added that he intends to get into crypto.

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Funke Akindele’s New Film Premiers, Dec

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Nollywood actress and filmmaker, Funke Akindele has announced that her upcoming film, Everybody Loves Jenifa, a spinoff from the Jenifa franchise will premiere in December.
“Been long you saw Jenifa!!!!”  Akindele said.
While a December premiere is confirmed, details on the film remain unknown. However, the new title, Everybody Loves Jenifa, suggests a potential return to the core elements that have made the franchise popular. With Akindele leading the creative team, viewers can anticipate the return of familiar characters and humorous storylines.
The sitcom, Jenifa’s Diary has been a major Nigerian television show since its debut in 2015. The series centres around the main character played by Akindele, and has featured Folarin “Falz” Falana, Lolo, Juliana Olayode, Lota Chukwu, Paschaline Alex Okoli, and late Aderounmu Adejumoke.
The Tide Entertainment reports that it has also had spin-offs and sequels like Aiyetoro Town (2019), which is set in Jenifa’s village, and Jenifa on Lockdown (2021).
Akindele played Jenifa in the first film in the franchise, Jenifa (2008), a village girl who travelled to the city in pursuit of fortune. Muhydeen S. Ayinde directed the movie.
The movie was nominated for four Africa Movie Academy Awards in 2009 including, Best Original Soundtrack, Best Actress in a Supporting Role, and Best Nigerian Film. For her performance in this movie, Akindele took home the Africa Movie Academy Award for Best Actress in a Leading Role.

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Halliday  Attributes Collaboration Hindrance To Sentiments, Others

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The convener, South South Media Week, Tammmy  Halliday has attributed the lack of unity and collaboration in the PortHarcourt  entertainment industry to sentiments, baggages and trust issues.
He made this known yesterday, during an interview with newsmen in Port Harcourt.
According to him, some things that spur baggages are family background, personal experience with colleagues or other people, saying that when someone has been reaped or used by  any of his colleagues or someone else, he might not want to work with some other persons because of trust issue.
This goes along with baggages, where he now sees his other colleagues as one and same with the one who used him and so this continues to hinder collaborations in the industry.
He advised that as an entertainer you should get better, visible and  exposed as the industry required.
He said  that the key factor that can help collaboration is growth, explaining that growth would make entertainers live beyond baggages, adding that if you are good at what you do, and know what you want and where you are going with it , then you are good to go.
“You can seek an advice from a legal practitioner, professional or a senior colleagues to ensure that you (entertainer) get it right.
It is not a bad idea to serve or work with someone, because you serve to rise in the industry. You have to be well  rooted, but, you should be able to know want you want and where you are going with what you do, this will help you move on, when it is no longer working for you, otherwise, you will remain there and keep complaining and then it gets to that point where you begin to see that person as a reaper,” he said.
Mr Halliday who also do corporate social responsibility award via his platform,  South South Media Week stated that critical communication is important in any situation, with a critical approach,  no doubt you will  always be on the right track.
Speaking on criteria for awarding awards, he maintained that it is on numbers, affiliations, fanbase, followership, association and sales of the person or organisation in question, saying that these also works  for collaboration with an artiste, because they are factors that facilitate growth in the industry.
Categories of award that are  awarded through the platform includes, entrepreneur award of the year, innovation award of the year and others.

Nancy Briggs

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