Business
Unity Bank Plans New Corporate Identity
Feelers emanating from the corporate world indicate that conservation Unity Bank Plc is on the verge of adopting a sparkling brand new corporate identity which will soon be unveiled to stakeholders.
As the only commercial bank in the country with its headquarters in Abuja, the unveiling ceremony will almost certainly take place in the nation’s capital.
A source close to the bank said that the bank’s new corporate identity will involve repositioning and reinvigoration of the bank’s service delivery culture as well as a change of its logo and colours. In addition, activities such as a business meeting for stakeholder and a product promotional campaign worth millions of naira are also planned to coincide with the public presentation of the new corporate identity.
Industry pundits posit that the new identity, which was developed by a highly rated South African firm, is aimed at giving impetus to the bank’s service delivery and competitiveness.
Moreover, by adopting a new corporate identity the bank hopes to create a refreshing look and feel through its corporate brand assets. Accordingly, a modified corporate signature and new colour scheme will highlight the distinctive attributes and values of the bank which recently received a pass mark from the CBN for its ethical corporate governance practice.