Nestle Nigeria PLC has been charged to use its financial muscle to build a plant in Enugu, the Enugu state capital, as a means of furthering the goals of the company on industrialization and also reach the rural dwellers much easily. Making the call Tuesday, on the occasion of public presentation of a new Maggi Mix’py, another range of product from Nestle Foods, wife of the Enugu state governor, Mrs. Clara Chime, also called on the company to carry out further research in using local contents like Soya beans among others in producing nutritional beverages targeted at children and to be sold at very affordable prices. According to the wife of the governor who was represented on the occasion by Mrs. Nnenna Uzor, wife of the Commissioner for Education, the new maggi mix’py made out of the popular ginger and garlic shrubs/herbs will be patronized because of its medicinal qualities. Her words: “This ceremony could not have come at more opportuned time specially now that Enugu has become the cynosure of all eyes with the on-going FIFA U-17 World cup championship and also the hosting of the celebrated Enugu centenary just months away.” While equally urging Nestle Nigeria PLC , to get more involved in charity works by donating to the Motherless Homes, Old People’s Home as well as the prisons considering the current economic meltdown, Mrs. Chime said, “Each time we visit such Homes and distribute beverages and other products, we are indirectly popularizing Nestle foods. That is why it is imperative that the company intensifies its welfares and charity involvement in helping the poor especially less privileged and children.” Continuing, Mrs. Chime said: “Nestle Foods will further impact on the people if it targets the rural population. There will be need to increase the tempo of your workshops/seminars and vocational training for women and the youths in order further empower them with the required skills a nd knowledge.” In line with this, Mrs. Chime further reasoned that it would be proper for the company to organize a rural cooking competition considering the fact that the national maggie cooking competition “looks elitist” with most women in the rural areas unable to access a television set. Mrs. Chime therefore used the forum to solicit for sponsorship of the company on her forthcoming programme on “Child and Mother Empowerment [CHIME].” In an opening remarks, the Category Business Manager, Culinary, Nestle Nigeria PLC, Mrs. Uduak Bassey, explained that the new magi Mix’py which is a powder seasoning made from a rich blend of various ingredients is not coming to replace other magi great-tasting products . Maintaining that the new magi mix’py has a unique flavour and exciting aroma, Mrs. Bassey expressed happiness that magi has over the years become part of cooking culture in the country. “In anticipation, as well as response to customers needs, magi has gone ahead to further enrich the range of product offerings with this new addition-maggi mix’py which is coming in to further spoil the customer for choice”, she further stressed.