Business
Guinness Introduces Top Malt
Guinness Nigeria PLC has increased its malt brand of products to two with the introduction of TOP MALT into the market. Before now, the firm had only Malta Guinness in its Malt portfolio.
The new TOP MALT was launched in Aba last Wednesday for the South East and South South regional markets with the management of Guinness Nigeria PLC explaining that the nutritious drink was introduced to cater for consumers with low income who could not afford Malta Guinness.
“We have made our mark within the industry, and especially the malt drink category, with our highly nutritious and market leading MALTA GUINNESS drink. However, we are aware that even at the best available price point, we are still unable to address the needs of the 60 per cent of the population which makes less that Nl0, 000 per month,” the Customer Marketing Manager, Commercialisation, Gbenga Olujitan, told newsmen during Media launch of the product at Binez Hotels, Aba.
The marketing manager added that TOP MALT will bridge the gap between the premium brands and more mainstream players and offer a nutritional alternative for those who are more economically challenged at a more accessible price point.”
Describing TOP MALT as nutritious and affordable, Gbenga said it was developed for the Nigerian consumers as the company was inspired by the passion of Nigeria , adding that “TOP MALT can be classified as 100 per cent Naija born bred.”
Area Sales Managers of the company on hand for the launch, including Alex Okereke (Port Harcourt), Tony Ikogwe (Port Harcourt West), Uche Mba (Owerri) and Nathaniel Shofarasin (Aba), all took turns to offer explanations on why Top malt was introduced and their expectations of its performance in the market.
They maintained that Malta Guinness still dominates the malt drinks market in Nigeria.