MTN Partners Automobile Firm Local Content Promotion 

A giant info technology and communication operator, the MTN Nigeria, has said it is partnering with automobile manufacturers, Nord and GAC Motors, to bolster its commitment to local content policy and support for made-in-Nigeria products.

In a statement, weekend, MTN said the partnership involved the procurement of 33 vehicles for MTN’s customer-facing teams in Lagos and the North, including 22 locally assembled cars from Nord and GAC Motors.

The additional 11 cars further strengthened the company’s operational initiatives, the statement said.

The firm also said the vehicles, considered essential tools for trade, would enhance customer engagement by facilitating seamless field operations.

In July 2021, the Nigerian Communications Commission (NCC) established the Nigeria Office for Developing the Indigenous Telecoms Sector, tasked with promoting indigenous content in the telecom sector through the enforcement of the Nigerian National Local Content Policy.

MTN said its local content commitments align with the national policy, supporting the federal government’s drive for digital and financial inclusion.

“At MTN, we maintain a stance on promoting local content development in Nigeria by enabling local supply chains through local procurement.

“We had some challenges over the years. The logistics model we initially wanted to adopt didn’t work, so we had to revert to the old model. This model allows our sales and client success teams to better commute to customer locations”, the statement affirmed.

The operator with over 80 million subscribers said it remains committed to creating shared value and playing a positive and meaningful role in creating a sustainable and inclusive country.