Firm Launches New Radio Campaign For Product

An oil and gas firm, 11 Plc, has launched a new jingle for its mobil super lubricants.
The firm in a statement recently indicated that it is the sole distributor of Mobil fuel and lubricant brands in Nigeria, noting that the radio campaign was aimed at making the brand Nigerian customers’ choice.
“The campaign, which hit the airwaves three weeks ago, was launched to create fresh awareness for all category users of the premium lubricants during the Easter and Ramadan period and beyond”, the statement said.
According to the firm, Mobil Superbrand is a global family of premium passenger vehicle engine oils that provides different levels of protection to match whatever conditions users of the products may encounter.
The company said its vision was to be the number one business group in Nigeria in terms of sustained service, quality and reliability and the first brand of preference by the consumers whilst conducting operations with high safety standards and environmental compliance.
It added that it aimed to provide the best in class products, services and solutions to customers with a focus on safety and environmental standards.