Centre Introduces Mark Hack 2.0 For Marketing, Media Professionals

Eko Innovation Centre has said that it has launched MarkHack 2.0, a platform for marketing, media professionals and students in order to explore new and innovative ways to disrupt the creative industry.
The founder of Eko Innovation Centre,  Mr. Victor Afolabi said this during the launch of the second edition of Mark Hackathon  in Lagos last weekend.
Afolabi noted that the initiative was aimed at fostering collaboration, creativity and critical thinking among participants and also provide a platform for them to showcase their ideas to potential investors.
According to him,  participants would be split into teams of five and required to work together for a period of three weeks, brainstorming and ideating new concepts based on their focus areas.
The founder,  said each team would also pitch their ideas to a selection of jury and the best 10 teams with the most viable concepts would go head-to-head at the finale to win a prize pool of 10,000 dollars.
The CEO , hinted that they would  also get the chance to join an acceleration programme to get their products ready for the market.
Speaking on the creative industry, he said it was  the country’s second largest employer and has the potential to produce seven million jobs by 2025, with a major contribution from entertainment and media.
“The entertainment and media growth will be seen in the development of the metaverse and the use of non-fungible token.The metaverse could contribute around 40 billion dollars to the economies of sub-saharan markets like Nigeria”, he said.
The Managing Director, Redwood Consulting,  Mrs Hannah Oyebanjo,   said the creative industry held the potential to create jobs for young people
Oyebanjo based her point on a research, which according to her, showed that the creative sector currently has  employed about 4.2 million people across five industries including media, entertainment and others.
Oyebanjo, however, informed that the Nigerian creative industry had its challenges which included lack of appreciation for intellectual properties, access to reliable data, weak marketing knowledge and access to funding, among others.
Also, the Managing Director of Entod Marketing, Iquo Ukoh, commended the innovation centre for organising hackathons such as the MarkHack to give several talents opportunities to bring their ideas to reality.
Ukoh, however, said that soon,  solutions would come out of the hackathon that would disrupt markets in Nigeria.