Entertainment
Memorable Landmarks In Nigeria’s Entertainment Industry
The Nigerian entertainment industry is unarguably one of the profitable industries in the country. The Tide Entertainment reports that the fast-growing industry will generate $14.8 billion revenue in 2025. The industry revenue is expected to rise from $7.7 billion in 2021 to $9 billion in 2022, $10.7 billion in 2023, $12.6 billion in 2024 and $14.8 billion in 2025. 85% of this revenue will be generated by access to the Internet.
The Tide Entertainment
gathered that Nigeria’s media and entertainment industry is one of the fastest growing creative industries in the world. It has the capability to become the country’s greatest export, with projected annual growth rate of 8.6 per cent and a compound annual growth rate (CAGR) of 19.3per cent from 2018-2023.
In 2021, Nigeria’s film industry contributed 2.3per cent and about N239 billion ($660 million) to GDP and predicts that the industry will increase its export revenue earnings to over $1 billion. The motion picture and music recording industry exceeded 2020 estimated $806 million revenue contributing about N730 billion to the country’s GDP.
The traditional TV and home video segment is the industry’s second-largest market. However, due to competition from other segments, its market share is projected to decline from 9% to 6% contrary to its expected rise from $692m in 2021 to $865m in 2025. Therefore, this led to the key players in the sector capitalizing on the internet wave. For instance, Arise TV, Channels TV and Television Continental (TVC) have advanced towards the internet to retain their relevance in the media sector.
The market share of newspaper and consumer magazine, out-of-home advertising, and TV advertising sub-sectors are expected to reduce to one percent each by 2025 with their revenue at $173 million, $158 million, and $179 million respectively.
The Nigerian Film Industry (Nollywood) is globally recognised as the second largest film producer in the world with the financial value of the film industry put at $6.4 billion as of 2021. Nollywood contributes 2.3 per cent to Nigeria’s Gross Domestic Product (GDP) with over 2500 movies produced annually.
According to the Cinema Exhibitors Association of Nigeria, every Nollywood movie that has a theatrical release has collectively grossed more than N800 million, with some of them even making more than double what others did. One of such films is Jade Osiberu’s ‘Brotherhood’, which was released on September 23rd, 2022 in Nigerian cinemas. It grossed over N165 million in less than one month since its release and It has grossed N328, 881,120 in the 14th week of its release. Brotherhood was the number 1 Nollywood film at the box office for 10 consecutive weeks.
Also, Femi Adebayo’s ‘King of Thieves’, which was released on April 8, 2022 in Nigerian cinemas grossed about N317, 792,250. After its successful run at the box office, Prime Video acquired the rights to stream it on its platform.
Streaming platforms like Netflix and Prime video have made watching movies in our comfort zones possible. Quite a number of Nollywood movies had excellent ratings in 2022. One of it is Anikulapo, a Netflix original movie produced by Kunle Afolayan. This Non-English film was released on 30th September, 2022, it was watched for 8.7 million hours within 11 days of its release and was ranked number 1 globally on Netflix. It grossed N12,599,900 in two weeks at the cinemas.
Another Netflix original movie which was released on 28th October, 2022 is Mo Abudu’s ‘Elesin Oba: The King’s Horseman’ The film is an adaptation of Prof. Wole Soyinka’s “Death and the King’s Horseman”. It was ranked Number 1 amongst the top 10 movies in Nigeria within 24 hours of launch. It grossed N4,971,800 within a week of hitting the cinemas.
Other top Nollywood movies released in 2022 include: Mo Abudu’s “Blood sisters”. A 4-part exhilarating series, it ranked number 1 in Nigeria within 24 hours of its launch on Netflix and 11, 070,000 hours of viewing within the first week. Another original Netflix movie is Bolanle Austen-Peters’ “Man of God”. 24 hours after its releaser, it topped the charts in Nigeria and also one of the top ten movies in U.S and Canada.
Far from Home produced by Inkblot productions and written by Dami Elebe is another top Netflix series which ranked Number 1 within 24 hours of its release. Also, Passport produced by Vincent Okonkwo made N86,207,925 within 9 weeks of its release and is one of the top Nollywood movies in 2022.
In addition, Nollywood is wrapping up the year on a good note with its high grossing movies currently showing in the cinemas. One of it is Funke Akindele’s ‘Battle on Buka Street’ which was released on 16th December, 2022. This movie has grossed over N360 million within three weeks of its release, this is the highest grossing title for the weekend in the west African territory and highest one day grossing for a Nollywood film with N41 million.
Another movie currently doing well in the cinemas is Ijakumo (The Born Again Stripper) produced by Toyin Abraham Ajeyemi. This movie was released in cinemas nationwide on 23rd December, 2022 and it grossed over N87 million in just seven days of its release, this is the biggest opening week for a Nollywood film in 2022. It has grossed N136 million in 11 days of its release, making it the 4th highest Nollywood movie of the year 2022.
According to Stears Business, Nigeria’s music industry is the second best-performing entertainment and media consumer market in the world. The study conducted by Statista in Nigeria revealed that the music sector’s revenue grew from 26 million dollars in 2014 to 34 million dollars in 2018. This figure, as projected by Statista is expected to grow to 44 million dollars in 2023.
In 2022, Nigerian artistes outdid themselves which gave them a global recognition. A lot of Nigerian songs received a great number of views across streaming platforms like Spotify, YouTube, Apple Music, Boomplay and Audiomack.
According to Dataleum, the top 10 most viewed Nigerian music videos on YouTube released in 2022 include: Rema’s “Calm down” with 299 million views, Burma boy’s “Last last” with 140 million views, Kizz Daniel’s “Buga” with 107 million views, For my hand by Burna boy ft Ed Sheeran with 70 million views, Finesse by Pheelz ft BNXN with 61 million views, Rush by Ayra Starr with 53.1 million views, No wahala (remix) by 1da Banton ft Kizz Daniel & Tiwa Savage witth 53 million views, Bandana by Fireboy ft Asake with 44 million views, Overloading by Mavin All Stars with 44 million views and Sungba (remix) by Asake ft Burna boy with 35 million views.
The most streamed Nigerian artiste of the year is Burna boy with three billion streams on Spotify. His 2022 album, “Love Damini” was the number 1 Nigerian album on Apple Music in 2022. Also, the album surpassed 350 million streams on Spotify, making it the highest-streamed African album of 2022. The Grammy Award winner recently broke records as he became the first artiste to garner over 600 million views on Boomplay.
In addition to this, his 2022 lbum “Love Damini” is the fastest growing project, amassing 300 million streams within four months of its release, thereby becoming the first project to collate such numbers on Boomplay. Career wise, It was a successful year for Burna boy as he bagged two awards at the Music of Black Origin (MOBO) Awards which was held on 30th November, 2022. The two awards he received were for the “Best African Music Act, 2022” and “Best International Act, 2022” respectively.
According to TurnTable Charts, in 2022 Asake had the greatest breakout year Nigeria has ever seen. After dominating 2022 with his hit releases, Asake crowned it with his record-breaking debut album “Mr Money with the Vibe”. This album was the number one album 12 weeks consecutively after its release racking up over 292 million streams across streaming platforms.
It also peaked at number one in 26 countries on Apple Music album chart, held 2nd position on billboard world album chart and the first album to have all its tracks occupy the first 12 spots on Apple Music Nigeria Top 100.
To cap the year, The YBNL signee won the “Artist of the year” award at African Muzik Magazine Awards (AFRIMMA), he won the “Breakout Artiste of the year” award at NET honours Class of 2022 and he got his first international award nomination at the MOBO awards 2022 in the Best African Music Act Category. Music Streaming Platform, Audiomack announced Asake as its artist of the year due to the success of his debut album which has become the highest-charting album by a Nigerian artiste on Audiomack which received over 330 million streams on the platform.
Year 2022 was undoubtedly the year of significant wins for the Nigerian Music Industry. One of the major wins is that Six Nigerian artistes featured in the Blank Panther: Wakanda Forever soundtrack. Tems with “No woman, no cry”, Fireboy DML with “Coming back for you”, Burna boy sang “Alone”, CKay sang “Anya Mmiri”, Bloody Civilian and Rema stirred us with “Wake up”, lastly Rema thrilled us with “Pantera”
In addition, Wizkid and Burna boy sold out the Madison Square Garden with 20,789 capacity. This was another win for the Nigerian music industry in 2022. Coupled with this is Davido being on the Qatar 2022 World Cup Official Anthem and he also performed at the World Cup final.
Also, in June 2022, Tems won two awards at the Black Entertainment Television (BET) awards after receiving 3 nominations which were the Best Collaboration with Justin Bieber and Wizkid, Best International Act and Best New Artist. She won the “Best Collaboration and Best International Act” categories.
Some top Nigerian songs which captivated the music lovers in 2022 include: Buga by Kizz Daniel ft Tekno which became the first song to hit 100 million streams on Boomplay, it hit its first million within 24 hours after its release, it set a new record for the biggest streaming week ever, raking in 11.4 million streams in a week and 47.5 million radio streams debuting at Number 2 on radio. The song enjoyed domestic and international acceptance making it the most shazamed song worldwide and the most googled song in Nigeria.
Buga kept Kizz Daniel on Spotify’s top artiste chart for 13 consecutive weeks after its release. In the recently announced All Africa Music Awards (AFRIMA) 2022 nominations list, Kizz Daniel gained 5 nominations for his effort in “Buga” including Best Male Artiste in Western Africa, Song of the Year, Artiste of the Year, Best African Collaboration, and Best Artiste, Duo or Group in African Pop.
Another top Nigerian song is Burna Boy’s Last Last, a sample of Toni Braxton’s 2000 single “He wasn’t man enough”. It is the most streamed African song on Spotify with over 145 million streams and among the top 100 songs on Apple Music globally in 2022.
Other top Nigerian songs in 2022 are: Overloading by Mavin All Stars, Asake’s Terminator, Joha, Peace be unto you, Palazzo by Asake ft DJ Spinall, Bandana by Asake ft Fireboy DML, Oxlade’s Ku Lo Sa and Crayon’s Ijo Laba Laba.
Despite the challenges faced by entertainment industry, ranging from Financing, Taxation, Distribution and Marketing Channels, Copyrights infringements and Piracy, it achieved significant growth in 2022 and is the fastest growing industry in the world. The Nigerian entertainment industry still holds the second largest market globally as no stone was left unturned in the year 2022.
By: Jacob Obinna & Nancy Briggs
Entertainment
Ijaw Nation Day Festival Begins, Today
All is now set for the three-day cultural event tagged, Ijaw ‘Nation Day Festival’ expected to commence today, in Lagos State.
The fiesta is organised by Miebaka Aggo, a professional cyclist and an Ijaw son who is currently based in Lagos State.
Aggo, who disclosed this to The Tide Entertainment yesterday, said that the cultural event which is organised annually, serves as a reminder of the Ijaw culture to the ijaws residing in Lagos State
’For the cultural festival is to show the Ijaws in Lagos our tradition, so they don’t forget,’ he said.
According to him, the fiesta will feature cultural displays such as masquerades, Ijaw dance performances, boat regatta and traditional wrestling, arts and crafts displays and musical performance.
Meanwhile, preparations are ongoing to host a traditional sports festival this year end in Bayelsa Sate or Rivers State of the Niger Delta region.
‘“The traditional sports festival will be held in Niger Delta this year end or early next year. It is a big budget,” he explained.
He mentioned that the organisers are hopeful of sponsorship from companies and well-meaning individuals in the region.
Sports to be contested for include
1. Wrestling
2. Swimming
3. Canoeing
4. Draft
5. Aquathlon(run, swim, run respectively)
6. Triathlon (bike, swim, run)
“However, 5 and 6 are borrowed Olympic sports that favour our region because we can swim, but the major sports to expect are wrestling, swimming and canoeing,” he said.
Nancy Briggs
Entertainment
Life And Times Of Goddy Oku
“In his book, ‘The Wings’, drummer-turned-guitarist, Manford Best, wrote extensively and glowingly of the pivotal role Goddy played in his music career, in the face of his (Manford’s) natural challenge”
On Friday, January 19, 2024, Chief Tony Okoroji, the Chairman of Copyright Society of Nigeria (COSON), Chief Uche Emeka Paul, Sir Angus Power Nwangwu and other members of COSON were in Ukpo, Dunukofia Local Government Area, Anambra State to pay the last respects of COSON to Engr Goddy Ogomegbunam Oku. Describing Oku as an “iconic musician…long-term motivator of the music industry…leader of the Hygrades, proprietor of Godiac Studios…a great man and a true genius”, Chief Okoroji draped the casket with the flag of COSON. To perform this rite of passage, Okoroji flew in from Lagos, Paul flew in from Abuja, Nwangwu drove in from Enugu and other members arrived from various states reflecting the esteemed regards Goddy Oku commanded in the COSON family. My experience with Goddy Oku and those of others as contained in the following dirge epitomise the essence of Okoroji’s graveside oration. Goddy was really a “long-term motivator of the music industry”.
During the Nigerian civil war, my family took refuge in Umuchima, down the valley at the outskirts of Orlu, Imo State. One evening, my father returned from Orlu with a message from my friend, Emeka Ifejika, that Biafra Army Officers Training School (BAOTS) was setting up a pop band and they were searching for a bass guitarist. Goodness gracious!!! I was the bassist of The Hardnuts, my defunct teenage band in Port Harcourt; so, I saw it as the opportunity to avoid conscription, which had intensified at the time. Very early the next morning, I sneaked through the back into the sprawling scenic compound of Bishop Shanaham College, Orlu, which housed BAOTS and, as God would have it, I met Goddy Oku. For three hours, he drilled me on bass guitar playing, basic chord progressions and eventually accepted me as bassist/vocalist of the proposed band. An identity card and a “Pass” were quickly prepared to enable me return to Umuchima the next day, pick up my personal effects and report for duty.
With Dona Dyke (Donatus Nwadike) on drums and Goddy on lead guitar/vocals, we became The Silhouettes, a power trio that played side-by-side Sunny Nwamama of “Umunwanyi ji ukwu achodi” fame. That was at a time Jimi Hendrix Experience, James Gang, Emerson, Lake & Palmer, Cream, Grand Funk Railroad and other Power Trios were hip in Europe and America but hadn’t emerged in the West African music scene; so, our ensemble was peculiar or odd, if you prefer.
One day, Warrant Officer Murphy introduced a young man by name Justus Nnakwe (JU-Xperience) to Goddy and appealed that he (Justus) should be taught an instrument. Within two weeks, Goddy drilled Justus and transformed him from a complete neophyte to a rhythm guitarist. Eventually, JU had his first outing and The Silhouettes morphed into a four-some at an event for the Commandant of BAOTS, Colonel Tim Onwuatuegwu. Thereafter, Goddy groomed a singer whose entry gave the band a greater body and earthy sound. At the end of the civil war, I returned home to Port Harcourt, Rivers State, cofounded The Blackstones Band in January 1970 and chased the stars until 1972 when societal and family pressure leashed me back to school in the United States where I consistently earned pocket change thru playing guitar; the trade in which Goddy Oku groomed and gowned me.
Goddy mentored numerous artists in his days; the list is virtually endless. Sonny Okosuns, John Kerry, Nelly Uchendu, Panam Percy Paul, Chris Okotie, Felix Liberty, Felarday, Clement Amaechi and a host of others. Kenny Koburn (KK) once reminisced on how he broke bounds in high school to watch The Blackstones perform at Golf Course Hotel, Owerri in the early 1970s. Enamored by the performance of the bassist of the band, KK said he dropped out of school and headed to Enugu where he was tutored to play bass guitar by Goddy Oku. Subsequently, KK co-founded Founders Fifteen of Port Harcourt. In his book, ‘The Wings’, drummer-turned-guitarist, Manford Best, wrote extensively and glowingly of the pivotal role Goddy played in his music career, in the face of his (Manford’s) natural challenge. Before his demise, Prof Frank Onyezili (Frank Zilly of The Fractions) narrated to me the crucial role Goddy played in his music career before he returned to school. Goddy it was who played the classical guitar interlude in “Igede” by Celestine Ukwu. Arguably, “Igede” stands out as the first instrumental music in the Highlife genre and one of the most memorable songs of Celestine Ukwu.
Over the years, Goddy and I maintained contact and I visited him periodically. We even planned that he’d do one week with me in Port Harcourt and we’d embark on a musical pilgrimage to Abak, Akwa Ibom State to visit Emmanuel Ntia of Solo Hit fame, but that didn’t come to fruition. However, when JU came home in April 2021, I hopped into Enugu on the 13th and the three of us spent one night of reminiscences. We put two mattresses on the floor in Goddy’s parlor and played guitar and talked all night. We relived our collective experiences and walked through the engagements we played during the civil war. It was a memorable night.
JU Xperience, Goddy and
The next morning, April 14, 2021, we took a group photograph without realising that that would be the last time we’d see each other. First, JU sailed to the great beyond in far away China and now Goddy is gone; a rather grim reminder of my sitting at the “Departure Lounge of Life”.
May the creative soul of Godfrey Ogomegbunam Oku rest in the Bosom of God, Amen.
Jason Osai
Entertainment
TB Joshua:This Is Why Victims Do Not Speak Up -Seun Kuti
Seun Kuti has weighed in on the ongoing controversy regarding late Nigerian Prophet, TB Joshua, and states that the vilification of victims is why they do not speak up.
Seun Kuti does not believe that all people who do good things are completely good people.
“I don’t care if he took your family to space, you aren’t everybody,” he said.
The Tide Entertainment reports that the singer aired his views on the issue on Wednesday, charging “religious people” to “do better.”
“Eyin Elebi. Once person someone shares money and rice for people, he is a good person automatically,” he said.
”When this man was alive, he was sooo powerful that his criminal negligence, according to state coroner in Lagos led to the death of 84 people and he didn’t spend one second in police station and you want some young women to come and do what?! When Timis wife came out, you all turned a married woman to a prostitute like magic! That’ is why victims do not speak up!! E du Betta, religious people!!”
Going further, he slammed people who defend the late prophet on the grounds that he helped them one way or another, stressing that the experience of some is not the experience of all people.
In his words, “I don’t care if he took your family to space, and he was good to you, you are not everybody! Because a politician helped one person he would prove to the world that the man is a ‘good person!’ News flash- YOU ARE NOT EVERYBODY!!!”
The late prophet and his church have become the subject of controversy after a three part documentary produced by the BBC, highlighted the negative experiences of ex-Synagogue Church of all Nations members, who called the church “a cult”. Some women also accused TB Joshua of rape, forced abortions, child abuse and overall abuse. These claims have become a topic of discourse ever since with some siding with the church and others choosing to believe the victims.
However, the church has denied all the allegations.
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