Google, Twitter, Others Plan Investment In Nigeria’s Digital Space

The Federal Government has revealed  that major tech giants, including Google, Facebook, Twitter, and YouTube have shown interest in investing and exploring business opportunities in Nigeria’s digital space.
Minister of Information and Culture, Alhaji Lai Mohammed, said this in Epe, Lagos State, at the 49th Annual General Meeting (AGM) of the Association of Advertising Agencies of Nigeria (AAAN).
He said the giant tech and primary digital media platforms which had been exploring the country’s digital media space had been holding meetings with relevant government agencies.
Mohammed said the Federal Government was committed to exploring all the opportunities offered by the techies for the benefit of the people.
Noting that the  theme of the AGM,  “The New World Order: Technology as a Game Changer”, was apt, he said the realisation of the power of technology in brand communication necessitated the setting up of the Ministerial Task Team on Audience Measurement System.
Audience measurement in broadcasting, he continued, would give accountable and data-driven understanding of the impact of communication on consumer behaviour.
He charged relevant parties in the ministerial task team to complete the tasks in order to initiate the legislative processes necessary for the implementation of the audience measurement before the end of the present administration.
Additionally, the minister said government had given approval for the implementation of other reform initiatives of the Advertising Practitioners Council of Nigeria (APCON), saying that the reform would strengthen the advertising ecosystem, encourage inclusive growth, and attract investment to the industry.
In his address of welcome, the President of AAAN, Mr Steve Babaeko, commended the minister for his untiring efforts toward repositioning the advertising ecosystem in Nigeria. The minister was accompanied to the event by the Registrar/Chief Executive of APCON, Dr Olalekan Fadolapo, and the Director-General of the Nigerian Tourism Development Corporation, Mr Falorunso Coker.