ENIFF Showcases 50 Films From 15 Countries
The Eastern Nigeria International Film Festival, ENIFF, last Wednesday, in Enugu commenced the showcase of 50 films from 15 global countries.
The four-day event features among other films, a Moroccan movie, “Ultimate King”, Nigerian best narrative movie, “Yahoo Plus” and other award-winning movies.
Co-founder of ENIFF, Obianujuaku Akukwe-Nwakalor, who spoke with newsmen in Enugu at the commencement of the premiere, on Wednesday, disclosed that the film festival features the participation of major Nollywood actors such as Pet Edochie.
Akukwe-Nwakalor however regretted that Nollywood, which had its roots in the southeast has been taken away from the zone due to equipment deficit and support for the dwindling fortunes of actors and artistes, who are based in the east.
She also said that the development had forced most of the southeast-based actors and artistes to relocate to Lagos where there are better opportunities for the industry.
She said, “They (actors and artistes) are struggling because they don’t have the right equipment; they don’t have the right support; they don’t have money.
“To produce a film that can compete, that can at least be on NETFLIX, you need millions of Naira and the people here(East) don’t understand what it means to invest. If I tell you to invest N100 million into my film, you don’t understand and because you don’t understand how you are going to make N300 million from it, you are not going to invest”.
Akukwe-Nwakalor, with the co-founder, Mr Chris Odili, is hosting a film festival called Eastern Nigeria International Film Festival (ENIFF) in Enugu through the Eastern Nigeria Film and Arts Initiative, said the idea was to bridge and set up a creative hub in the southeast.
“We’re basically bridging the entertainment space or grid and set up a creative hub in the southeast part of Nigeria.
“Yes, we have pockets of things going on here. But, you will agree with me that we’re taking a back seat. We’re the backbenchers right now when it comes to entertainment space. Everything happens in Lagos.
“I came from Abuja and things as basic as finding a projector were very difficult. This is because people don’t use nor demand such here.
“We have forgotten that the Nollywood industry actually started from here in the southeast. But we have lost the steam”, Akukwe-Nwakalor said.
The idea of the festival, she explained, was to come back home, set up a space where the young ones, particularly those in the schools, could be trained to learn about film education, bringing in facilitators from different parts of Africa and the world so that they can learn from best hands what the creative space is about.
“We are starting from education. We are teaching them first to understand how this works. Until you understand, that will shift your mindset and when your mindset is shifted you can now begin to think of how to make money.
Memorable Landmarks In Nigeria’s Entertainment Industry
The Nigerian entertainment industry is unarguably one of the profitable industries in the country. The Tide Entertainment reports that the fast-growing industry will generate $14.8 billion revenue in 2025. The industry revenue is expected to rise from $7.7 billion in 2021 to $9 billion in 2022, $10.7 billion in 2023, $12.6 billion in 2024 and $14.8 billion in 2025. 85% of this revenue will be generated by access to the Internet.
The Tide Entertainment
gathered that Nigeria’s media and entertainment industry is one of the fastest growing creative industries in the world. It has the capability to become the country’s greatest export, with projected annual growth rate of 8.6 per cent and a compound annual growth rate (CAGR) of 19.3per cent from 2018-2023.
In 2021, Nigeria’s film industry contributed 2.3per cent and about N239 billion ($660 million) to GDP and predicts that the industry will increase its export revenue earnings to over $1 billion. The motion picture and music recording industry exceeded 2020 estimated $806 million revenue contributing about N730 billion to the country’s GDP.
The traditional TV and home video segment is the industry’s second-largest market. However, due to competition from other segments, its market share is projected to decline from 9% to 6% contrary to its expected rise from $692m in 2021 to $865m in 2025. Therefore, this led to the key players in the sector capitalizing on the internet wave. For instance, Arise TV, Channels TV and Television Continental (TVC) have advanced towards the internet to retain their relevance in the media sector.
The market share of newspaper and consumer magazine, out-of-home advertising, and TV advertising sub-sectors are expected to reduce to one percent each by 2025 with their revenue at $173 million, $158 million, and $179 million respectively.
The Nigerian Film Industry (Nollywood) is globally recognised as the second largest film producer in the world with the financial value of the film industry put at $6.4 billion as of 2021. Nollywood contributes 2.3 per cent to Nigeria’s Gross Domestic Product (GDP) with over 2500 movies produced annually.
According to the Cinema Exhibitors Association of Nigeria, every Nollywood movie that has a theatrical release has collectively grossed more than N800 million, with some of them even making more than double what others did. One of such films is Jade Osiberu’s ‘Brotherhood’, which was released on September 23rd, 2022 in Nigerian cinemas. It grossed over N165 million in less than one month since its release and It has grossed N328, 881,120 in the 14th week of its release. Brotherhood was the number 1 Nollywood film at the box office for 10 consecutive weeks.
Also, Femi Adebayo’s ‘King of Thieves’, which was released on April 8, 2022 in Nigerian cinemas grossed about N317, 792,250. After its successful run at the box office, Prime Video acquired the rights to stream it on its platform.
Streaming platforms like Netflix and Prime video have made watching movies in our comfort zones possible. Quite a number of Nollywood movies had excellent ratings in 2022. One of it is Anikulapo, a Netflix original movie produced by Kunle Afolayan. This Non-English film was released on 30th September, 2022, it was watched for 8.7 million hours within 11 days of its release and was ranked number 1 globally on Netflix. It grossed N12,599,900 in two weeks at the cinemas.
Another Netflix original movie which was released on 28th October, 2022 is Mo Abudu’s ‘Elesin Oba: The King’s Horseman’ The film is an adaptation of Prof. Wole Soyinka’s “Death and the King’s Horseman”. It was ranked Number 1 amongst the top 10 movies in Nigeria within 24 hours of launch. It grossed N4,971,800 within a week of hitting the cinemas.
Other top Nollywood movies released in 2022 include: Mo Abudu’s “Blood sisters”. A 4-part exhilarating series, it ranked number 1 in Nigeria within 24 hours of its launch on Netflix and 11, 070,000 hours of viewing within the first week. Another original Netflix movie is Bolanle Austen-Peters’ “Man of God”. 24 hours after its releaser, it topped the charts in Nigeria and also one of the top ten movies in U.S and Canada.
Far from Home produced by Inkblot productions and written by Dami Elebe is another top Netflix series which ranked Number 1 within 24 hours of its release. Also, Passport produced by Vincent Okonkwo made N86,207,925 within 9 weeks of its release and is one of the top Nollywood movies in 2022.
In addition, Nollywood is wrapping up the year on a good note with its high grossing movies currently showing in the cinemas. One of it is Funke Akindele’s ‘Battle on Buka Street’ which was released on 16th December, 2022. This movie has grossed over N360 million within three weeks of its release, this is the highest grossing title for the weekend in the west African territory and highest one day grossing for a Nollywood film with N41 million.
Another movie currently doing well in the cinemas is Ijakumo (The Born Again Stripper) produced by Toyin Abraham Ajeyemi. This movie was released in cinemas nationwide on 23rd December, 2022 and it grossed over N87 million in just seven days of its release, this is the biggest opening week for a Nollywood film in 2022. It has grossed N136 million in 11 days of its release, making it the 4th highest Nollywood movie of the year 2022.
According to Stears Business, Nigeria’s music industry is the second best-performing entertainment and media consumer market in the world. The study conducted by Statista in Nigeria revealed that the music sector’s revenue grew from 26 million dollars in 2014 to 34 million dollars in 2018. This figure, as projected by Statista is expected to grow to 44 million dollars in 2023.
In 2022, Nigerian artistes outdid themselves which gave them a global recognition. A lot of Nigerian songs received a great number of views across streaming platforms like Spotify, YouTube, Apple Music, Boomplay and Audiomack.
According to Dataleum, the top 10 most viewed Nigerian music videos on YouTube released in 2022 include: Rema’s “Calm down” with 299 million views, Burma boy’s “Last last” with 140 million views, Kizz Daniel’s “Buga” with 107 million views, For my hand by Burna boy ft Ed Sheeran with 70 million views, Finesse by Pheelz ft BNXN with 61 million views, Rush by Ayra Starr with 53.1 million views, No wahala (remix) by 1da Banton ft Kizz Daniel & Tiwa Savage witth 53 million views, Bandana by Fireboy ft Asake with 44 million views, Overloading by Mavin All Stars with 44 million views and Sungba (remix) by Asake ft Burna boy with 35 million views.
The most streamed Nigerian artiste of the year is Burna boy with three billion streams on Spotify. His 2022 album, “Love Damini” was the number 1 Nigerian album on Apple Music in 2022. Also, the album surpassed 350 million streams on Spotify, making it the highest-streamed African album of 2022. The Grammy Award winner recently broke records as he became the first artiste to garner over 600 million views on Boomplay.
In addition to this, his 2022 lbum “Love Damini” is the fastest growing project, amassing 300 million streams within four months of its release, thereby becoming the first project to collate such numbers on Boomplay. Career wise, It was a successful year for Burna boy as he bagged two awards at the Music of Black Origin (MOBO) Awards which was held on 30th November, 2022. The two awards he received were for the “Best African Music Act, 2022” and “Best International Act, 2022” respectively.
According to TurnTable Charts, in 2022 Asake had the greatest breakout year Nigeria has ever seen. After dominating 2022 with his hit releases, Asake crowned it with his record-breaking debut album “Mr Money with the Vibe”. This album was the number one album 12 weeks consecutively after its release racking up over 292 million streams across streaming platforms.
It also peaked at number one in 26 countries on Apple Music album chart, held 2nd position on billboard world album chart and the first album to have all its tracks occupy the first 12 spots on Apple Music Nigeria Top 100.
To cap the year, The YBNL signee won the “Artist of the year” award at African Muzik Magazine Awards (AFRIMMA), he won the “Breakout Artiste of the year” award at NET honours Class of 2022 and he got his first international award nomination at the MOBO awards 2022 in the Best African Music Act Category. Music Streaming Platform, Audiomack announced Asake as its artist of the year due to the success of his debut album which has become the highest-charting album by a Nigerian artiste on Audiomack which received over 330 million streams on the platform.
Year 2022 was undoubtedly the year of significant wins for the Nigerian Music Industry. One of the major wins is that Six Nigerian artistes featured in the Blank Panther: Wakanda Forever soundtrack. Tems with “No woman, no cry”, Fireboy DML with “Coming back for you”, Burna boy sang “Alone”, CKay sang “Anya Mmiri”, Bloody Civilian and Rema stirred us with “Wake up”, lastly Rema thrilled us with “Pantera”
In addition, Wizkid and Burna boy sold out the Madison Square Garden with 20,789 capacity. This was another win for the Nigerian music industry in 2022. Coupled with this is Davido being on the Qatar 2022 World Cup Official Anthem and he also performed at the World Cup final.
Also, in June 2022, Tems won two awards at the Black Entertainment Television (BET) awards after receiving 3 nominations which were the Best Collaboration with Justin Bieber and Wizkid, Best International Act and Best New Artist. She won the “Best Collaboration and Best International Act” categories.
Some top Nigerian songs which captivated the music lovers in 2022 include: Buga by Kizz Daniel ft Tekno which became the first song to hit 100 million streams on Boomplay, it hit its first million within 24 hours after its release, it set a new record for the biggest streaming week ever, raking in 11.4 million streams in a week and 47.5 million radio streams debuting at Number 2 on radio. The song enjoyed domestic and international acceptance making it the most shazamed song worldwide and the most googled song in Nigeria.
Buga kept Kizz Daniel on Spotify’s top artiste chart for 13 consecutive weeks after its release. In the recently announced All Africa Music Awards (AFRIMA) 2022 nominations list, Kizz Daniel gained 5 nominations for his effort in “Buga” including Best Male Artiste in Western Africa, Song of the Year, Artiste of the Year, Best African Collaboration, and Best Artiste, Duo or Group in African Pop.
Another top Nigerian song is Burna Boy’s Last Last, a sample of Toni Braxton’s 2000 single “He wasn’t man enough”. It is the most streamed African song on Spotify with over 145 million streams and among the top 100 songs on Apple Music globally in 2022.
Other top Nigerian songs in 2022 are: Overloading by Mavin All Stars, Asake’s Terminator, Joha, Peace be unto you, Palazzo by Asake ft DJ Spinall, Bandana by Asake ft Fireboy DML, Oxlade’s Ku Lo Sa and Crayon’s Ijo Laba Laba.
Despite the challenges faced by entertainment industry, ranging from Financing, Taxation, Distribution and Marketing Channels, Copyrights infringements and Piracy, it achieved significant growth in 2022 and is the fastest growing industry in the world. The Nigerian entertainment industry still holds the second largest market globally as no stone was left unturned in the year 2022.
By: Jacob Obinna & Nancy Briggs
Nigeria’s Box Office Generates N278m In February
The Cinema Exhibitors Association of Nigeria (CEAN) on Tuesday said it realised N278 million as ticket sales across cinemas in the month of February, nationwide.
CEAN’s National Chairman, Mr Ope Ajayi, who, disclosed this in an interview with newsmen in Lagos, added that the cinemas also had 122,295 gross admission within the period under review.
Cinemas experienced a drastic decline in sales in February when compared with N819 million sales made in January.
Ajayi blamed the cash crunch and poor network service delivery being experienced by POS operators nationwide for the decline in sales.
He similarly noted that cinemas experienced an all time lull in the week of the Presidential and National Assembly elections.
He explained further that cinemas had limited content to exhibit in the month of February, as movie producers avoided releasing movies during the election period.
“A couple of reasons are responsible for the drop in sales. We lost a weekend of sales during the Presidential and National Assembly elections, Nigerians’ attention was focused on voting across the country.
“Cash crunch and POS failures, affecting trading generally is also affecting the cinemas.
“Many movie producers and distributors avoided releasing movies during the election period. So, content was also somewhat limited,” he said.
Ajayi said the top films exhibited in cinemas across the country in February were “Antman” and “Love in a Pandemic”.
He listed films to watch out for in the month of March as : “Creed III”, “What Love Got To Do With It”, “Shazam Fury of the gods”, “John Wick iv”, “Different Strokes” and “Dungeons and Dragons83”.
Nollywood Actress Urges Ladies To Desist From Dating Married Men
Nollywood actress, Halima Abubakar, has urged ladies to desist from dating married men, saying leaving a quality life of being responsible with good moral virtues is the best life.
The renowned movie star, who took to her Instagram page to give the advice, said that ladies should not make the same mistake she made by dating someone else’s husband.
According to her, being a side chick to married men is morally wrong, but staying away from people’s husband’s is a moral upright living.
She stressed that she did not want them to experience what she went through, therefore, relationship with married men should be avoided.
She expressed gratitude to fans and well wishers, for their constant prayers, love and encouragement, adding that they should live a life they would be proud of.
The actress added that having a side business was far better than being a side chick, and urged them to leave people’s husbands alone.
“Live a life you would be proud of.
“Thank you all for all the prayers and encouragement and love .
“I am on a new parth to a new life; strive to be new and stay safe and morally upright.
“No do side chick o…see u soon. Find a side business and leave people’s husband.
“ Don’t make the mistake I made…The idea is to be morally right, “ she wrote.
Abubakar is a model, actress, television personality, philanthropist and multiple award-winning member of the Nollywood industry.
She rose to fame after the release of her debut film ‘Sabotage’ In 2011. She won the Afro Hollywood Best Actress prize.
The actress started auditioning for movie roles in 2001. After some time, she was given her first acting gig, a small part in the movie ‘Rejected’
It was, however, a small role that enabled her to land her first important role and ultimately her breakthrough in the movie ‘Gangster Paradise.’
The movie star has acted in more than a 100 movies. some of which are: ‘Slip of Fate’, ‘Tears of a Child’, ‘Secret Shadows’, ‘Gangster Paradise’, ‘Area Mama’, ‘Men in Love’, ‘Love Castle’, ‘Okafor’s Law’, among others.
She is also a movie producer and runs Morehouse Entertainment, a label and talent management business in the music industry.
The Kano-born actress established the Halima Abubakar Foundation, an NGO that aids the poor.
The actress has contributed immensely to the growth and development of the entertainment industry, thereby making her outstanding.
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