Ntdc’s Partnership With Google, Wikipedia’ll Improve Tourism – Folorunsho Coker

The Nigerian Tourism Development Corporation (NTDC) has expressed optimism in its private, public partnership (PPP) to further boost the tourism sector in Nigeria.
The Director General of (NTDC), Folorunsho Coker, who spoke with newsmen in Abuja on Sunday listed the PPP to include Google, Wikipedia, Jumia, Nollywood, Wakanow, Jabi lake Mall, among others.
Folorunsho said: “The essence of the partnership is to massively promote tourism in Nigeria through digital operations tour packaging, entertainment and recreation, amongst others.
“We were at the verge of harvesting the fruit of our partnership when Covid-19 pandemic struck, but now that things are easing up, the harvest will start coming, in no distant time. Very soon Nigeria will experience unprecedented change in the tourism sector.
“A positive change that the country had never experienced before, the change will lead to increase in revenue generation and provision of employment for Nigerians.
“I urge Nigerians to keep their fingers crossed because tourism sector has the capacity to improve the Gross Domestic Product (GDP) of the country, provide millions of jobs and boost economic activities”.
Coker further stated that the partnership with Google was to digitalise, preserve and share the country’s rich culture within and with the rest of the world.
The NTDC boss stressed that while the partnership with Wikipedia was to contently showcase the tourism sector while the one with Wakanow was to facilitate ease of travel across Nigeria.
Partnership with Jumia Travel is for the promotion of domestic tourism and with Jabi Lake Mall is for marketing and promotion of event management and the launch of “ Tour Nigeria Brand”.
“We also have partnership with Jabi Boat Club Federal Capital Territory (FCT) Abuja, which is to create new tourism products such as water sport, boat cruise for recreation and entertainment.
Our partnership with Nollywood and the music industry is for promotion and marketing of entertainment industry and the tour Nigeria brand. We also have partnership with Delphino Entertainment and Kaya FM, South Africa and many others.
Very soon these partnerships will start yielding fruits that greatly contribute to our GDP”, Coker said.
The NTDC boss added that the corporation was compiling cultural festival calendar to encourage tourists writing in the country and to encourage Nigerians to attend cultural activities in different parts of Tue country.