Promoting Beauty In Traditional Attires

It is often said that women are more conspicous when it comes to fashion. This is so because they take out time to match colours to suit any occasion. Call it child dedication, wedding ceremonies, thanksgiving of every calibre, women are careful enough to select fabrics and colours that leave admirers wondering what heavenly creation is manifested on earth.
Due to the special attention they attach to fashion at every given moment, women have carved a niche for themselves as better handlers of fashion than their male counterparts. Today, you can hardly identify the true cultural background of some ladies by their attires.
The liberalisation culture of the fashion industry may have aided in the cross breeding attitude recently embibed in the fashion theatre, thereby enabling access to all into originally customised and traditionally based styles.
Leveraging on the current trend in the fashion world, Chioma Ubor (alias ADA OC), who recently tied the traditional nuptial knot with her heartthrob, Pastor Promise Nsiegbe, both of Ikwerre background, decided to do it the Kalabari way.
In her deep dark complexioned skin, every onlooker would have adjuged Chioma Ubor to have either hailed from Kalabari or Abua. Her emergence in a Kalabari attire on her traditional wedding helped to confuse her audience the more into believing that the Omerelu-born Ikwerre daughter was actually a Kalabari.
Although the choice of her traditional wedding attire added colour to the event, for Chioma, it was not just about the dressing, but an opportunity to showcase the rich cultural heritage of Rivers State. Ofcourse, as a fashion designer, being a practitioner in the industry with over a decade experience, it was not a difficult decision to make.
To some people, it is fashion on the parade, if not, why should a typical Ikwerre woman be donned in riverine attire on her traditional wedding day? But for others, it is an advent of urban life to the rural area, or a mere display of her talent as a designer.
However, such pattern of dressing, according to her, was to encourage unity in diversity.
She further explained that fashion is another modern peace weapon with the centrifugal force to bind people together.
She explained that the dynamism associated with fashion is another reason why no particular people or group could claim total ownership of any fashion and its design.
She believed that those who bother to claim ownership of any fashion may have in one way or the other copied it from another tribe centuries ago.
Come to think of that, several tribes in the country have a way of respecting or showing love to any one donned in their respective traditional attires, should such be sighted at any place other than their place of origin.
She explained that for those in business, being cladded in other’s traditional attires has a special way of attracting customers in a systematic way. The fashion designer cum stylist, reasoned that such “intentional mistake”, has the power to bring customers.
In her definition of fashion, Chioma said: “It is any dress style that could give the individual the needed fitness or match, irrespective of the season.”
For her, fashion must not necessarily mean that which is en vogue and worn by sundry members of the public, but that which can give or put the wearers in a relaxed frame of mind each time they are donned on it.
Imagining the exorbitant price of materials and its designs in recent time, Chioma charges ladies, especially brides in the making to consider their financial strength before deciding on a particular style of traditional or white wedding attire to make.
The Ada Omerelu (now Ada Rumuwoji), refused to support the idea of postponing occasions like traditional weddings or child dedication ceremonies on grounds of inability to afford a choice or ‘reigning’ material to match the occasion.
She said such has a way of discouraging men, who, she said are impatient. For her, the best approach to adopt, is to embrace the situation and take bold step by appearing in the very available material or fashion.
Chioma, the designer of her own traditional wedding attire, calls on young ladies to make themselves available and indulge in those trades that have the capacity to address some immediate/ daily need of the family.
She pointed out that her family could not spend much in sewing, since there is a ready hand in the family. Citing children’s school wears, Christmas and other festivities, she said that the only thing that will drain the family funds is the purchase of the materials.
She maintained that funds are the basic tool needed for family growth and so, must be jealously saved or frugally spent. The stylist further called on ladies to embrace the fashion industry, due to its juicy nature.
In our own clime, adorning oneself in traditional attire is gradually becoming an issue of cross pollination. People dress in traditional attires regardless of cultural background.
Those days, it was rare to see a northerner donned in any attire apart from his or her known traditional attire. But today, it is a common sight to see a southerner fully cladded with northern traditional attire and vice versa, as if to say, “I won’t be left behind”.

King Onunwor