2019 Christmas Season: Gains And Regrets

Festive periods are usually a time families consider undertaking trips away from their homes, with feelings of happiness, celebrations, relaxation and an opportunity to spend time with loved ones. Many ladies at such times, would want to beautify themselves in order to look good and be in festive mood.
It is for those feelings that everybody wishes to witness the Christmas season very often, in addition to the seeming boost it gives to the business world.
In a bit to compare the Yuletide season to that of last year, The Tide’s women desk went to town to know how people feel about the Christmas season. Findings revealed that the season has not impacted much on sales as many express reluctance embarking on trips outside their homes due to the economic situation in the country.
A hair dresser, Miss Oluchi, complains bitterly on how sales has reduced drastically. She said, “by this time last year, sales were already booming, ladies bought wigs, braided their hairs, retouched and fixed as well. But now, the economy is so bad that people prefer travelling with their old wigs instead of making fresh hairdos.
Miss Favour, an okirika sèller, also complained that she hardly buys goods because of the closed border in the country. She said” people barely buy clothes this season, unlike last year sales increased drastically, because people were after changing their outlook. Expressing strong disappointment for the system, She wished she could leave Nigeria for a better living.
For Miram, who sells Christmas decoration items, people seem not to be interested in decorating their homes, offices, churches as a result of the little money which they have at hand. However, she is optimistic that”with life, their is hope”.
However, Mercy, a food’ seller does not have any reason to complain as “ people will always eat weather they have money or not.” She said God has been on her side since she started business. “Despite the fact that the prices of food stuff increased, it still didn’t give me a case to worry, because I still make gain from each plate of food I sell to my customers, she affirmed.
Favour Ekeke is an ABSU student on internship with TheTide.

By: Favour Ekeke