Nigerian Entertainment @59 …So Far, So Good

Kudos and more rewarding years ahead to the good people of Nigeria as  the country marks 59 years of independence and freedom from domination by the British colonial over lords. In the past 59 eventful years the entertainment industry had remained a dependable partner in the nation’s quest for economic rejuvenation, as the industry accounted for over 1.4 percent of Nigeria’s Gross Domestic product (GDP) in 2013 and the figure is fast growing.

Apart from generating income for the country, the entertainment sector also provides employment to the teaming population of Nigerians as well as show cases the cultural heritage of the country and also rebranding of the nation’s image abroad. The unprecedented growth of the industry from obscurity to international limelight is evident in the achievements of stake holders in the various organs of entertainment vis-a-viz, movie, music, comedy, tourism and hospitality.

Movie: From the 1957 ‘Fincho’, 1980 ‘Kadara’, 1992 Living in Bondage, 2012 Keeping Faith to the 2014 October 1, the Nigerian film industry has come a very long way as it had witnessed the good, the bad and the urgly, but has continued to thrive in the face of the daunting challenges.

In 1957 ‘Fincho’ became the first Nigerian film to be shot in clolour following Nigeria’s independence in October 1, 1960. In 1972 the independence Decree of General Yakubu Gowon’s regime made possible the transfer of ownership of about 300 cinemas from their foreign owners to Nigerians, resulting in more Nigerians actively participating in Nigeria’s film growth.

In 1992, the release of the classic movie “Living in Bondage’ Kicked off a new era in the Nigerian film industry. This era produced movies that are still referred to as classics. It produced actors that were and still household names in Nigeria.

In the mid 2000s the home video experienced a major deadline with factors such as piracy and film rental shops playing a major role. In 2004 a new cinema era began with the launch of series of modern cinema houses by silver bird group. The new wave film to be shown at a modern cinema was Kunle Afolayan’s 2006’ Irapada’ which screened at the silver bird galleria.

Ever since then, high and small budget movies like ‘Ije’, surulere’, the Figurinel. The CEO, 90 days, Half of a yellow Sun, The Meeting, October 1 and the Arbitrator have been screened at different cinemas in Nigeria. With the launch of silver bird cinemas, other cinema houses like Ozone, filmhouse and Genesis Deluxe were also launched and are playing important roles in the evolution of the Nigerian film industry.

The Nigerian film industry has become more profitable with movie like the wedding party grossing over 405 million naira in just two months and ‘A Trip to Jamaica “earning a Guinness book of world record spot for its box office success. The industry has also created quality TV series such as ‘Hush’, ‘Sons Of Caliphate’ and ‘The Governor’ among others.

Over the years, the web platform like iroko TV, Ibaka TV and cix TV provide paid for Nigerian films on demand at affordable charges pay TV entertainment platforms like Africa magic have also invested in the Nigerian film industry creating shows and empowering the youths.

The Nigerian film industry has established itself as a major cultural and socio economic force in Nigeria and the rest of the world. Nigeria’s entertainment and media industry revenue witnessed a 25.5 percent growth. This amounted to $3.8 billion with $605 million of the estimated $764 million rise said to be attributed to internet access, according to a recent report.

Music: The development of modern music and dance had their origin and foundation in the traditions of various communities in Nigeria. Who are known to have their own music and dance forms which they use in entertaining themselves and important quests. Every event attracts its own form of music in the traditional setting.

The Nigerian music industry is proud to storm the world stage by identifying its relevance and essence. The music fact of entertainment has waxed relatively strong, expanding year after year, turning in billions of naira  to the economy. There is no gainsaying the fact that music is part of our everyday life and more or less an integral part of visual and audio media productions including sound tracks in both local and foreign movies.

With an apparently inexhaustible stream talents and capacity to innovate, the Nigerian music industry is one that can neither be hindered by economic depression nor lack of relevance.

The industry has the necessary resources to rule the airwaves of not only Nigeria, but also the length and breath of Africa and the world at large. It is note worthy that the number of stakeholders in Nigerian music business is ever increasing, they include the musicians, producers, promoters, manager distributors and marketers.

In the past six years, the growing number of new production studios and artistes springing up has paved way for a more vibrant and self sustaining industry. A lot of Nigerian artistes are already enjoying corporate sponsorship for their unique talents and achievements some have recorded land mark album sales sometimes running into hundreds of thousand copies.

Others have won prestigious awards in international contests and events hence attracting more and more investments from very many sources. The investments have no doubt aided production of world class quality music as a result of innovations in sounds, rhythms and recording techniques.

Nigerian musicians have developed a vast spectrum of music genres blending hip hop, rap, rhythm and blues reggae gospel etc with traditional Nigerian beats and instruments. Some of the popular names include 2face idibia, P-Square, Davido, Timaya, Tiwa savage, Wiziki, D’banj, Don Jazzy, M.I., Bracket and Olamide others are KCee, Asa, Skales Mc Galaxy, Yemi Alade, patoranking, Tekno, Phyno, Flavour etc

A good number of them have also made name in gospel music such as Chris Morgan, Frank Edward, Panam Percy Paul, Yinka Ayefele and Sinach among others.

STAND UP COMMEDY: Stand up comedians have come to compete in Nigeria’s entertainment landscape, they distill humour and jokes inspired by everyday life experience of Nigerians to a wide variety of audience through direct stage shows or recorded VCD/DVD in English or Nigerian pidgin.

Among the most popular of these highly talented comedians are ‘1 go dye’, Bovi, Seyi Law Lepacious Bose, Funny Bone, Klint d’ drunk, Basket mouth, Helen Panel, Chi Girl etc.

TOURISM AND HOSPITALITY:- Some of the diverse cultural features of the country are the manifestations of the socio cultural differences of the over 250 ethnic groups that have inhabited the land for ages. Some of the cultural events with tourism potentials which have attracted several international recognitions and revenue to the country, some of these tourists events include the Grand Dubar festival, the famous Arugungu fishing festival (Ondo State), Olojo festival (Ile Ife), the Oshun festival (Oshogbo), Atilogu dances and the new yam festivals from the east as well as the Abuja, calabar and Rivers State carnivals among others.

The natural tourist sites include Sukur landscape (Adamawa State) Zuma Rock (Niger State), Olumo Rock (Abeokuta), Kuru falls in Jos, Shere hills (Jos), Abokin Waterfalls, Gurara waterfalls, Erin Ijesha water falls, Mambulla plateau (Taraba State).

Idanre and Oka hills Ondo State, others are Obudu cattle ranch, Oguta Lake Imo State, Ikogosi Springs Ekiti State, Lekki Beach Lagos, Mayegum Beach Lagos and the whispering Palm resort Lagos as well as other tourists destinations across the country.

In hospitality Nigeria parades world class hotels and other outlets located in different parts of the country which ranges from first, second and third classes according to international standard and specification. The sector is regulated by the Nigerian Tourism Development Corporation (NTDC).

Hotels serve as avenue for revemae generation to the economy and support for the entertainment industry by providing opportunity and platform for music and movie stars to do stage performance and lodging. Some of the top hotels in the country are transcop hotel Abuja, Eko hotel and seraton hotels lagos, Ham dala hotel, hotel presidential, Enugu and Rivers States, premiere hotel Ibadan etc.

The Nigerian entertainment clan over the past 59 years has evolved and still gaining more grounds in the global entertainment anclave, we can beat our chest and say ‘so far so good’ as the beat goes on.

Jacob Obinna