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It’s Time to Understand the SEO Evolution Curve over the Years



You can’t learn and master SEO within a short period. You will have to be patient. The subject is vast. And the interesting matter is, whenever there’s a change in Google algorithms, SEO trends also change. If you are keen to learn about SEO, you need to invest ample time and energy on the subject.

Right from the inception of SEO, the digital marketers have implemented several online strategies to make sure that their sites would enjoy increased online visibility on the SERP’s. But today, with the growing competition for the market share, it becomes rather complicated for start-up and small-scale businesses to stand in competition with the big business houses and successful online sites. They find it challenging to attract more organic traffic and increase their customer base. However, with the useful options such as paid ads, link building, social media interactions, email marketing and the other, there’s ample help at hand. And all these channels today are supported with other channels like video, image and voice search as well. There’s also artificial intelligence now to add to the list. To know more about this, you can get in touch with Golden Search Advantage.

The one for all and all for one online campaign

The moment SERP got supplemented through link building as well as other initiatives, for generating a considerable amount of significant site traffic; it naturally became evident that merely attracting the online visitors weren’t sufficient. The moment the visitors arrived, they needed to get influenced to spend adequate time to make a purchase, study and fill out necessary forms, respond to a CTA (Call to Action) like submit email id, complete registration, share feedback or download an eBook. The conversion rate optimization is beneficial. It helps in checking those boxes that impacts the online visitors purchasing decision and encourages them in completing a commercial transaction.

Going forward, after a certain point in time the SEO focus started to become all about user experience. It meant that right from the time an online visitor arrives in a site, it is essential for the site to allow smooth site navigation. Also, the content needs to be user-friendly and not verbose. The content should address the customer’s pain points and help in maximizing the leads or sales. Good rankings alone are not sufficient enough to fulfil this target. There are few other tools, such as the PPC (Pay Per Click) ads that can also contribute to making SEO beneficial for a company.

The advent of new search types

Today, the way people make an online search has become essential. It is as crucial as to where they place their online search. The image, voice and video search options are becoming extremely prevalent. It primarily holds true for mobile users. Hence, the conventional campaigns that comprise of the tools mentioned above, will have to incorporate the tools and initiatives mentioned below.

The Significance of Video Search

Today, it is slightly challenging to index a video on Google. There are many ways to maximize your scopes for indexing your videos:

  • Make sure you select the correct hosting platform

Choose a platform for your video, based on your objectives. When you do your research ensure that the platform you finally choose comprises of in-depth analytics. It will be required so you can keep track of the evaluation of the objective. A few prominent platforms like YouTube and Wistia contain ways to personalize the entire content, such as alternating the content run-through speed.

Regardless of the platform, a useful video strategy is sharing informative feeds daily. The “how to videos” are best, and they often get a link back to the company site. Ensure that you keep using useful information to customize the content depending on the way customers communicate with the videos. It can help in enhancing the SEO campaigns as well as the site user experience.

  • Add in video transcript

Not many people want to make use of headphones and take notes! You need to offer the scope to the online users for downloading a PDF or send an email having the transcript. You can also get the users to sign-up to a form, by making them receive the transcript. It will help in creating a list for assisting other marketing practices, for instance, email marketing. It is also found, that when you place the transcript choice atop the fold, the conversion rates increase.

  • Add in a thumbnail

You need to ensure that yours is compelling, customized, relevant, attractive and engaging.

  • Add a description and title

Make sure to add description and title! Also, add all the keywords to make the content appealing to read.

  • Ensure that the video becomes the page focus

Do you want to ensure that your web page is indexed? If yes, then the concerned page content should be relevant for the video. Furthermore, you also have to get it optimized for better results. Make sure that you reach out to an expert SEO professional or a service agency to get adequate help on this. Being in the business for a long time, they know what’s best for improving your site’s pages.

  • Use other SEO initiatives for supplementing

This is an important step because it makes sure that your video gets found in the customer searches.

The functional relevance of voice search

Similar to the manual text searches, the ultimate objective for the voice search optimization is for the voice-activated equipment, which offers good outcome for the users. Hence, the machines will seek relevant and short content to cater to the searchers. Here are a couple of things that you need to remember.

  • Make use of the critical long-tail keywords

Such keywords are generally more likely to get indexed instead of the single-word keywords due to the conversational factor present in the voice search.

  • Make sure to optimize Google My Business Listing

It is significant information for potential users and it has a chance to maximize your possibilities of getting listed in the SERP depending on the business category or the locality.

  • Develop the FAQ pages

It is essential to incorporate the FAQ pages in your corporate site. Such pages easily accommodate the long-tail as well as the conversation keywords, that the voice search bots prefer more. For instance, “Chinese Restaurant” is highly vague. You need to know that a voice search user might ask you, “Alexa, where will I get the best Chinese chicken in Huntington within an hour.” It is essential to cater to these types of queries online.

  • You can deploy a well-structured data mark-up

It indicates that you need to use precise schemas. The objective for the optimizers along with content developers is to develop pages that comprise of content snippets. And this could answer the hypothetical questions briefly that the users might ask.

The Advent of Artificial Intelligence

In recent times, the discovery of smart TV’s can identify the choicest titles sources from a film library. A simple line of the film that’s voiced by the user might offer data about the film star cast; mellow the lights in viewers’ room, and provide other options as well.

The world today is opening up new challenges for AI (Artificial Intelligence). How would you or your website interpret this for maximizing customer satisfaction? Alternatively, do you want to strengthen the customer experience? For that, you have the chance to resort to AI to generate customer assistance. You need to select an AI that enables the apps and CRM’s to recognize the tone that the customer has. And this naturally triggers the effective, timely and suitable follow-up actions as well.

It has been observed, that for years SEO has been the root for influencing online searchers to visit specific sites. In addition to foundational SEO there are other secure vertical tools that shouldn’t be left out. It is the support services that have opted-in for aspects like social media, CRO, PPC and the like. Other things to pay attention to here are email marketing and social media engagements. You can also choose to opt-in for the same if you think it’s necessary.

The unified goal of all the above-mentioned initiatives should continue to attain long-term success in online business. Irrespective of the enterprise size, you can get this accomplished simply by first anticipating and then catering to the various user requirements.

Furthermore, you can use online text to voice software to convert all your written text into realistic AI voices. With the help of this tool, you can add voiceovers for your video in different languages.

SEO has always undergone massive change and will keep on doing so. Hence, it is essential to ensure that the users as well as the companies keep in the mind the above aspects. It is essential that you know about the way SEO has progressed so far and envision your SEO success. Once you do that you need to relay the same to your service provider. An expert service provider will consider all these aspects and come up with the best SEO strategy that works for you.   When you follow the best practices, the SEO changes for your own company too are going to be productive.

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Firm Unveils Digital Solutions For Cooperatives



A subsidiary outfit of First Registrars Firm, the Cle Digital Services Limited, has launched a digital solution for cooperative societies in the country.
Business Manager of Clé Digital Services Limited, Oladipupo Olabisi, at the launch in Lagos, revealed that the product, Clé Cooperative Management Solution, was a revolutionary digital platform, professionally designed to streamline cooperative management and enhance members’ engagement.
He said, “Today marks a significant milestone in our journey as we introduce a groundbreaking digital platform designed to transform the way cooperative organisations operate and engage with their members.
“The Clé Coop Solution represents the culmination of extensive research, development, and collaboration with cooperative communities around the world.
“From multipurpose societies to housing cooperatives and agricultural cooperatives, the Clé Coop Solution empowers cooperatives of all sizes to efficiently manage their operations, communicate with members, and foster collaboration”.
Highlighting the economic and environmental significance of cooperative societies, Olabisi explained that with significant investment committed to the development of the product, members of cooperative societies, particularly administrators and executives, would have robust experience.

The business Manager added, “We also understand the challenges that many cooperatives face in navigating complex operational tasks and effectively communicating with their members.

“To this end, Clé Coop Solution is a step ahead of other platforms, as it also offers more than just cooperative management services. Members of cooperative societies can have access to a number of value-added services, such as the CLE market hub, discounts on specific products and services and much more.

“Finally, I want to reiterate our firm belief in the power of cooperation and technology to drive positive changes in the world. With the Clé Cooperative Solution, we are not just launching a product; we are embarking on a journey to empower cooperatives and create a more inclusive, resilient, and sustainable future for all”.

A Director with the Lagos State Government Ministry of Commerce, Industry and Co-operatives, represented by the Surulere Cooperatives Area Coordinator, Mr Akin Adekunle, commended the launch of the software to address specific challenges of cooperative societies.

He charged the organisation not to limit the use of the cooperative solution to the elite cooperatives but to other categories, as society was replete with various types of cooperatives.

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AI, Key To Business Profitability – NAICOM



The Commissioner for Insurance/CEO, National Insurance Commission (NAICOM), Mr. Sunday Thomas, has said artificial intelligence (AI) is key to the future of insurance business in Nigeria.
He, therefore, urged insurance operators to increase adoption in this area, saying it gives better productivity and enhanced profitability, while ensuring quick service delivery and claims payment to insurance consumers.
Thomas stated this while delivering a keynote address at the 8th BusinessToday annual conference & exhibition with the theme, “The World of AI: How Insurance and Pension Sectors Can Explore Opportunities for Market Penetration”, in Lagos.
Thomas, who was represented by the Deputy Director, Lagos Office of NAICOM, Ajibola Olabisi Bankole, said Technology adoption is part of the 10-year roadmap of the insurance industry, and that NAICOM, as a regulator, will continue to evolve policies that will engender the growth of the industry, increase penetration and contribute to the nation’s GDP.
Earlier in his Goodwill message, Chairman of the conference, who is also the Chairman of NEM Insurance Plc, Mr. Tope Smart, noted the level of insurance penetration in Nigeria when benchmarked with the global penetration, saying that a lot of factors were responsible for the increase in penetration level.
He said lack of or low enforcement is affecting the adoption of compulsory insurances, adding that the industry is working assiduously to partner agencies responsible for enforcement to increase insurance adoption.
“It is quite saddening that out of a population of 200 million, only about  three million people are actually insured. Lack of enforcement is a challenge but the industry is working round the clock to increase enforcement through the regulatory and enforcement bodies.
“Consumers’ apathy due to bad experience they had in the past is affecting policy renewals, but I can assure Nigerians that there are various complaint avenues for people to lodge complaints.
“If your legitimate claims are not settled, you can approach Nigerian Insurers Association (NIA) and NAICOM; if your complaints are genuine, they will be definitely resolved”, he assured.
The President, Chartered Insurance Institute of Nigeria (CIIN), Mr. Edwin Igbiti, said the growing insurance industry will require that the nation’s economy be derisked, while seeking partnership with government  and other stakeholders to deepen insurance penetration.
He stated that AI will increase insurance premium growth, enhance service delivery, and ensure that the insurance sector contributes more to the nation’s Gross Domestic Product(GDP).

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Bank Unveils Upgraded Mobile App



The Stanbic IBTC Bank, a subsidiary of Stanbic IBTC Holdings, has unveiled an enhanced version of its mobile app which was optimised specifically for businesses.
Head of Partnerships at Stanbic IBTC Bank, Omolara Osunsoko, in her opening remarks at the event in Lagos said the enhanced mobile app offers a range of new features designed to streamline and simplify digital banking for business owners.
She said, “The solutions added to the app will help business owners transact whilst on the go. This cutting-edge offering exemplifies our dedication to innovation, convenience and growth in our digital space. It underscores our promise to continually enhance our services”.
According to Osunsoko, the enhanced mobile app for businesses provides a comprehensive suite of tools to manage finances efficiently.
“With an intuitive interface, users can execute transactions seamlessly, transfer funds between accounts, check real-time balances, and manage beneficiaries. The app offers instant access to transaction statements, self-service options, and security features to safeguard business operations”, she added.
The Chief Executive of Stanbic IBTC Bank,  Wole Adeniyi, remarked, “We are thrilled to introduce the enhanced Stanbic IBTC Mobile App tailored specifically for our business clients.
“Our goal is to provide businesses with a seamless and efficient platform to conduct their banking activities, including transactions, statement requests, transfers, and more, all from the convenience of their mobile devices.
“This app enhancement is a significant step in our ongoing efforts to simplify our banking processes and enhance the customer experience through technology.
“With robust security measures and a user-friendly interface, our business clients can now manage their finances more efficiently and confidently”.

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