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Sponsorship As Potent Force In The Journey Of Life

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…A review of Omo-Ojo Ernest Ivie’s, The Potent Force of Sponsorship.
In choosing the title of his book, ‘The Potent Force of Sponsorship’, Omo-Ojo Ernest Ivie consciously uses the word ‘potent’ to demonstrate the power, efficacy, potency of the force of sponsorship, which, according to him, is “the very principle that rules the world”.
And the author demonstrates, in six chapters and 86 pages that “the world runs on sponsorship” – it is there in the businesses /corporate world, entertainment industry, churches or religious organisations, politics, sports, etc. But there are also 15 preliminary pages that include endorsements, dedication and introduction.
The book, a bold attempt to change mindsets, answers the critical questions – Who is a sponsor? Why do we need a sponsor? Can you reach your zenith without a sponsor? Do we confuse a mentor with a sponsor? Does the world run on sponsorship? Is it scriptural and spiritual?
Going through, one cannot miss the nuggets that dominate the entire book, nuggets that essentially speak to the critical place of sponsorship in every phase of human life and career. But beyond these nuggets, the author calls readers to be strategic in positioning themselves to be identified by potential sponsors as, according to him, “Life without a sponsor cannot reach its zenith.”
‘The Potent Force of Sponsorship’ opens with an introduction, where the author emphasises that while having a mentor is good, a sponsor is actually more critical than a mentor. Indeed, he says, sponsorship is “the most useful of the success chains” as “all the coaching and mentoring” would be useless “if you do not have a platform to showcase all you have learnt”.”A mentor is good,” he argues, “but having a good mentor without a sponsor is time and energy wasted.”
The opening chapter, titled “Who is a Sponsor?”, traces the word ‘sponsor’ from its Latin origins and offers various definitions from different sources. Some qualities of a sponsor highlighted in this chapter include that a sponsor announces your arrival to the stage; makes room for you; sponsors are very impatient and very strategic; they are visionary – they see opportunities well ahead; they usually have big egos; they could charge a fee; they could demand rewards; and they do not operate based on emotions.
“Sponsorship does not happen by accident. It is deliberate, thought over, planned and executed. It takes a lot for someone to agree to undertake a sponsorship; it demands responsibility from both partners. Most times the person sponsoring must find value before embarking on the mission. It does not come cheap, it is expensive and as such you have to earn it, there are no emotions about it, which is why it is not a philanthropic movement,” the author says.
He goes ahead in Chapter Two to clearly distinguish between sponsors and mentors, two distinct roles, he says, people often tend to confuse. While “a mentor is someone inside or outside your organisation who can give advice, feedback and encouragement”, the author defines a sponsor as “someone within or outside your organisation who has positional and political influence to help you move your career or life forward. Sponsors provide leads to advancement and growth”.
Using Biblical examples, the author in the third chapter attempts to show that the world runs and has always run on sponsorship; that even God himself understands this concept and used it.
To illustrate this point, he cites the examples of Jesus and John the Baptist, David and Jonathan,Moses and Pharaoh’s daughter, Naaman and the Jewish maid (2 Kings 5:1-26), Rebecca and Jacob (Gen. 27:5-30), Joseph and the Cupbearer (Gen. 41), Ruth and Naomi (Ruth Chapter 2), Saul, the first king of Israel (1 Samuel 9: 6-20), Jesus at the feeding of the 5,000 (John 6: 1-10), among others.
Arguing that John was the sponsor of Jesus, the author buttresses his argument by pointing out that John announced Jesus’ arrival on stage when he said, “Behold the Lamb of God which taketh away the sins of the world”, and made room for Jesus when he said, “He will increase and I will decrease”.
The author says, “You can never tell where your next breakthrough would come from as the next person to you may just be the sponsor you have been waiting for; so do not despise small beginnings.”
He adds, “We all need leveraging, don’t despise the power of leveraging, it’s the difference why two people who set out on the same journey same day to the same destination arrive differently.”
In Chapter Four, the author, using contemporary examples, demonstrates that the sponsorship principle is a reality of our time which you ignore or hate at your own peril.
“This principle today defines the essence of politics, government, business, religion, entertainment, sports, etc. It is the single game changer or decider of who gets what, why, where and how. If you hate or fail to recognise and operate in this principle, your chances of succeeding and reaching your zenith are greatly diminished,” he says.
He cites the late Archbishop Benson Idahosa as an example of a sponsor in Pentecostal Christianity, Don King in world boxing, Asiwaju Bola Tinubu in Nigerian politics, while he also uses immediate past United States President Barack Obama to show a great beneficiary of the sponsorship principle.
“You must strive to get to a position where your sponsor will believe so much in you and would have no alternative to you, which speaks volume about loyalty and trust. This principle is not ‘ojoro’ (deceit), this is how the world operates and your feelings cannot change it. Instead of being frustrated by it, key into this principle,” he admonishes.
In the fifth chapter, the author highlights some qualities one needs to develop in order to attract a sponsor. These include develop your skills (both hard and soft skills); humility to learn; patience; perseverance; loyalty, and trust.
“The path to sponsorship discovery,” he says, “involves a series of steps. Essentially, you must believe in this immutable principle of human existence as it governs the affairs of men. You must realise that life’s success is not only a determinant of the most skilled, most talented and most hardworking, but time and chance happen to men. It takes a lot of effort and focus to tap into this principle.”
In this sixth and final chapter, the author sums up the discussion using some personal examples to show how the sponsorship principle has worked in his life and calls his readers to action.
“My entire life has been about sponsorship; if it worked for me it can for you. Don’t go on this journey of life without a sponsor; the pains and headaches are too much to bear and it is certainly not worth it. Sponsors shorten time, distance, space and generally give you a leveraging advantage,” he says.
For the author, the sponsorship principle is something experiential. And like the author, if we also look very closely at our lives, we may see that the principle the author has espoused in the book is what many of us probably have experienced all along. At every phase in our lives or career, we have had someone speak on our behalf, recommend us for an assignment, a job or a position. The only difference is that we may not have given a name to it. And while we may have been thinking sponsorship is accidental, the author says it is not and calls us to be strategic as we go about positioning ourselves to be identified by potential sponsors.
Essentially, what the author has done in ‘The Potent Force of Sponsorship’, is that he has gathered our collective experience, using his personal experience and those of a few others, and given it a potent voice, an expression. It reminds one of what Alexander Pope says in his definition of poetry – or what he calls “true wit”: “What oft was thought but ne’er so well expressed”.
Oluigbo resides in Port Harcourt.

Chuks Oluigbo

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Women

The Desire Of Every Woman In Marriage

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A woman needs a man that is honest,  trustworthy,  nice,  loving and financially stable.
There are no two ways about finance in marriage. No matter the level of love, If there is no money,  it is always difficult.


Referring to the Biblical belief in Genesis 3:Your desire  shall be unto you……..
That is one aspect  the woman expects her husband to take care of.
A woman wants a husband that is not lazy,  at least helping to do one or two things.   A man that is educated and intelligent.
She knows that there is a trait that her husband has.  Traits of taking care of people,  giving freely to people and caring for her family.
A woman wants to love a husband that has family interest at heart. A man that spends time with his family,  remembering his family even as he is away from home.
A woman should not antagonise her husband because of one error or the other. No matter the level of offence he may have committed, you still show some love.


According to the Scripture, it is with wisdom that the women builds her home.
It is not as if the woman will not monitor her husband, but to certain limit.  Don’t be a monitoring spirit.  Don’t allow anything to take your joy.
Don’t loose trust in your husband.
The idea of checking your husband’s phone should be discouraged. The more you check your husband and his phone, the more you loose your joy.


The home should not be a battle ground for a woman and man.  A woman should be able to ask herself if the check on her husband will pay her any good.
Draw a line to a point where you checkmate your husband’s activities.
A woman wants a man that will love her and telling her you love her will be all she desires.

Eunice Choko-Kayode

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Women

What Women Want In Yet-To -Be Husbands

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What women want in their yet-to- be husbands matters a lot as far as marriage is concerned.
A woman desires a good fnancial prospect. Interestingly, some modern women place a man’s financial potential as more desirable than they have in the past.
Many decades ago, women ranked it lower on the list. It still comes in after items like love and maturity, but perhaps today’s women realise that a good economic partner is good husband material.
Good health has been an important characteristic for women through the 20th century and remains so these days. One might argue that because we’re living even longer, health plays a huge role in the success of a marriage. Women are anxious to know that their partners are healthy to be able to run the family together.
You discover that in most faith based organisations, would- be couples are mandated to go for medical tests to ascertain their health status as it concerns HIV/AIDS, Genotype and other related ones. This according to stakeholders is to ensure that couples raise healthy families.
Ambition has become less important to women over time, though it still being considered even if women nowadays are thriving in the workforce competing with the male folk. It may be because more women are thriving in the workforce, they want a husband who has earning power but are not looking for him to be the sole provider.
More women want husbands with pleasing disposition. They may not want a man who is always moody. A man who is always cheerful is whom they desire.
Surprisingly, a man’s likes do not rank as high on women’s list of wants as it used to. Until recently, women are more willing to accept a man for who he his, despite the inevitable mood he may be.
Sociability from both men and women rank very high on their marriag material list. And for both sexes, it has been steadily moving up the list for many years. The rise of the “love marriage,” a partnership based on attraction rather than practicalities (like wealth or status) might mean that married couples are more likely to be friends and have mutual circles of friends.
A lot of couples want to associate with others and then socialise. Attending parties of other friends forms part of their marriage requirements.
Women have placed education and intelligence top making it one of their most desirable male traits for decades. This timeline coincides with more and more women receiving college education themselves. Once education becomes important in women’s lives, it is a more attractive trait in potential husbands.
Of course when a woman is educated, she is likely to go for an educated man. When they are gainfully employed, their income boost the family affairs faster.
Today, women are much more attracted to men who are interested in home and family than they ever have been. Men who have desire for their home and children is whom they desire.
After a days job, a man will come home to ensure that his children are comfortable. Because most women today are expecting to be in dual-earner relationships, they want husbands who will be happy and willing to contribute at home. More women today even report that they hope he will take the lead at home.
A woman wants a man who is emotionally stable and mature. Growing big physically is not the issue but maturity in the heart.
Men, too, place a heavy emphasis on a potential wife’s emotional maturity, signaling that it is a key quality for a stable partnership. Women seem to look past appearance to the heart of the matter.
A woman wants a man who is not easily provoked. Dependable character is what some women want in marriage.
Women want husbands that they can count on, and this has not changed in recent years. Yes, women look to their spouses to be lovers and friends, they also want them to be supportive and trustworthy. They want to know that their husbands will be there and remain loyal. Men, too, desire dependable character from their yet-to be wives.
Mutual attraction and love from the first appearance is what they want till they become old.
The highest-rated characteristic women seek from men is mutual attraction and love. Some no longer look for a man who will provide everything, afterall they are also educated and are gainfully employed, they want to be in love.
For some women, even when the man do not provide household needs, the love shown on her is enough. When women had no job prospects and needed to marry, they desired love . The women’s movement has not only helped women pursue careers, it has also given them more choice in love.

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Women

Echoes Of IWD : Need To Invest In Women

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As this year’s Internatinal Women’s Day (IWD) has come and gone, there are calls from different quarters on the need to invest in women so that we can achieve accelerated growth.
It was, indeed, a thing of joy when Rivers Women Unite For Sim, took delivery of large quantities of sanitary towels and some bags of rice provided them for this year’s celebration.
Many young women expressed joy that they got such gesture since some of them have financial problems getting sanitary towels whenever they are on.
Some secondary school students were also lucky to have a share of the benefits. They also got some sanitary towels.
The Rivers State Commissioner for Women Affairs organised a platform to celebrate and honour the women for the remarkable jobs they perform in their homes and society.
Addressing women on the occasion, the Hon. Commissioner for Women Affairs, Dr. Roseline Apawari Uranta, noted that women from time immemorial have been great pillars in achieving remarkable heights and stressed that IWD across the globe is pivotal all women for the roles they play in bringing, nurturing and sustaining life.
Dr. Uranta said that IWD, which started in 1911 and celebrated annually on March 8, is a global day that provides women a platform to address economic inclusion, participation in political and public life.
She said the day was set aside to look into lack of access to education for the girl-child, gender-based violence, child marriage, child trafficking, harmful cultural practices as well as other challenges facing women around the globe.
The Hon. Commissioner, who described March 8 as a day to celebrate the socio-economic, cultural and political achievements of women, emphasised that it is a day that offers women the opportunity to reflect on progressive achievements.
Noting that it is an opportunity to call for change, she stressed that it is also an opportunity to celebrate acts of courage and every achievement made by ordinary women who did extraordinary things and are remembered in history.
She noted that the IWD2024 theme:”Invest In Women, Accelerate Progress”, is timely and apt because according to her, to achieve gender equality, we must ensure that the rights, responsibilities and opportunities of women do not elude them.
Her words: ” We must see investing in women as a human right issue and consider investing in women as a social tool to eradicate poverty since women are helpmeet in the homes while a handful are breadwinners in their respective families”.
The commissioner urged women to uphold the deliberate act of investing in themselves, be it furthering formal education, developing a new skill as well as learning a trade.
“Shun idleness, always find something positive and productive to do, regardless of your age, social status and financial capabilities”, she said.
In a paper presentation, Dr. Dabota God’swill Jumbo, reiterated that investing in women would attract good and positive dividends to herself and the society at large and noted that it is essential in addressing poverty, hunger and climate change.
The guest speaker said women need more opportunities in elective and appointive positions, hence the need to encourage and support them in politics.
According to her, when you invest in women, they will be able to create safer environment devoid of gender-based violence.
In a goodwill message, the spokesperson, Rivers Women Unite For Sim, Mrs Charity Deemua appreciated the organisers for making it possible for women to gather and celebrate themselves.
She commended those who created a day like March 8 of every year to celebrate women and regretted that the girl-child was seen as a second-class person decades ago.
The former commissioner, Rivers State House of Assembly Commission, described those who taught it wise for women to celebrate as conquerors, tough and strong.
International Association of World Peace Advocates, a world-class organisation with the United Nations, honoured different categories of women.
In Cross River State, 150 women were empowered with about N15m to boost their small and medium scale businesses.
According to stakeholders, the women empowerment is vital in addressing social, economic and political challenges and will make them self-reliant.
An NGO, Association of Professional Women Engineering Technologists (APWET), said it’s aim is to promote professional excellence among engineering personnel, advocating for women and girl-child education.
With what we saw in terms of response to women’s call on issues affecting them from relevant authorities, we are optimistic that the women will do better whenever they are empowered.
If we must kick out cervical, breast and other forms of cancer in women, underage marriage, prostitution, we must invest in women.
There were goodwill messages from National Council for Women Societies (NCWS), International Federation of Female Lawyers (FIDA), Medical Women Association of Nigeria (MWAN), Nigeria Copyright Commission (NCC, Nigeria Association of Female Journalists (NAWOJ), among others.

By: Eunice Choko-Kayode

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