‘Hollywood Movies Still Out-Sells Nollywood Films In Nigerian Cinemas’

Despite the growing
acceptance of Nollywood films in Nigerian cinemas, foreign blockbusters, especially those from Hollywood still massively outsell Nigerian content. This was disclosed by Filmhouse CEO, Kene Mkparu when he appeared on CNN’s market place Africa.
Replying to a question about what the taste of Nigerians who patronize cinemas was, Mkparu, whose outfit owns a total of 12 cinemas around the country said, ‘At the moment, it’s about 60-65% Hollywood and 35% Nollywood Nigerian content.
He continued, ‘But what we are finding out is that Nollywood films are generating the kind of revenue that Hollywood films are generating in cinemas’ box office success stories, 30 days in Atlanta and A Trip to Jamaica – the letter having usurped the former as the highest grossing Nigerian movie in the country’s cinema history.