International Sponsors Have Not Helped Nigerian Artistes –Report

It is quite obvious that most
of Nigeria’s musicians possess the Midas touch with almost every piece of music translating to pure art, Exponential returns, valid international recognition etc, yet they crave for international collaborations with foreign artistes.
According to a recent report circulating in the social media, it was observed that collaborations with foreign artistes have not done much for the Nigerian artistes over the years.
It is futile to have an American artiste come in on a collabo with his Nigerian counterpart just for the sake of garnishing our artistes’ Wikipedia page and personal websites. It is not enough to have the song in the artiste’s album when he or she cannot command the same respect on international scenes, there will always be the class difference between Nigerian artistes and their American counterparts.
According to the report, it is really painful how our artistes do not even know or appear not to know what they are worth otherwise what does Ice Prince stands to gain in a collabo with a D-List American artist like French Montana.
Ice Prince, the most successful Nigerian rapper’s collabo with Joel Ortiz is another reference point. Though there is nothing wrong in the partnership, but if there is not complete maximisation of these things then if is almost a futile process as it concerns the lunch of his recent album titled “Fire of Zamani”.
It was also pointed out that P-Square’s collabo with Rick Ross did not in any way increase their status or enhance their performance fee nor did 2Face Idibia’s African queen song stop being his biggest hit ever. His collabo with Bridget Kelly on “Let Somebody Love Yore” did not make any impact on his status as an international star, so also are other artistes including Timaya who featured Sean Paul in his song “Bum Bum,” among others. So what exactly do these collabos do with Nigerian artistes?