LMC Endorses Sharks FC’s Shirt Sponsorship Deal

Sharks player (left) being shadowed by an apponent in a Glo Premier League game

The League Management
Company (LMC) yesterday said it has approved a shirt sponsorship deal between Sharks Football Club of Port Harcourt and Eunisell Limited.
In a statement by its Media Office, the league organisers said this was in line with provisions of the Nigeria Professional Football League (NPFL) Rules and Framework.
It said Salihu Abubakar, the LMC Chief Operating Officer, conveyed the approval in a letter to Sharks FC, in which he congratulated the club for securing the deal.
“The LMC further congratulates you for also complying with the regulation which provides that all external commercial relationships of clubs must be vetted and approved by the LMC before signing,’’ the statement quoted Abubakar as saying in the letter.
The statement also said Abubakar reminded other NPFL clubs that it was a breach of the rules to wear shirts with unauthorised endorsements.
It said Abubakar advised any club that was yet to have the approval of LMC to desist from further wearing of such shirts.
The statement said Abubakar also reminded clubs that pitch panel displays must be approved by the LMC.
He also added that their deployment for match day branding were to be handled by the LMC approved agency or any such persons authorised by it.
“There are regulations guiding commercial relationships, which prescribes the processes to ensure that existing rights are not violated.
“While we congratulate Sharks for their good fortune, which we hope will grow, it is our expectation that other clubs will set up strong marketing units or engage marketing agencies to expand their revenue generating capacities,’’ Abubakar said.
The statement said LMC assured the clubs that it would at all times protect their interests in evaluating sponsorship deals for approval.