BA Wins Top Business, Consumer Awards

British Airways has won
two awards at the super-brand 2015 awards ceremony. The airline clinched both the business and consumer awards.
The airline had also secured the consumer super-brands title last year, but this is the first time any carrier has secured both the top titles. Googles was the last brand to win both categories in 2008.
The airline said this meant that British Airways had beaten Apple, Virgin Atlantic, Microsoft and Visa to the top business brand slot and Rolex, BBC, Microsoft and Nike to the best consumer brand accolade.
According to the airline, the UK’s Consumer Superbrands are chosen by the British public in a national survey of 2,500 adults, while the business superbrands are chosen by a panel of marketing experts and 2,000 individual business professionals from across the UK.
British Airways’ Executive Chairman, Mr Keith Williams, said: we want to say a huge thank you to our consumers for helping us to secure this top spot. Everything we do is for them, so to be recognized by both travellers and businesses alike means an enormous amount to all of us at British Airways.”
Chief Executive of The Centre for Brands Analysis and Chairman of Superbrands Council, Mr Stephen Cheliotis, said Bristish Airways had consolidated its brand strength and not only retained top spot in the consumer superbrands survey but also taken pole position in the business superbrands survey for the first time.
According to Mr Cheliotis, to lead both surveys is remarkable, especially considering over 1,500 well known consumer brands and 1,200 business brands were analysed.
British Airways’ overarching ‘To Fly” To Serve’ positioning and daily focus on exceptional service clearly continues to resonate with flyers, while the brand is also benefitting from recent investments in its planes, lounges, marketing and technology.
He added that much-loved heritage brand, British Airways continues to the recognized for its focus on customer-centric innovation, seen this year through programmes like hi-tech happiness blanket trial, its pioneering partnership with Solena Fuels and its cannes Lion award for an innovative digital campaign.