Airline Engages Agents, Rewards Nigerian Customers

Ghana-based regional car
rier, Africa World Airlines (AWA) recently held a brand strategy and brainstorming meeting with top travel agents in an effort to further build its market share in the Nigerian air travel space and promote greater loyalty among its customers.
The event served as a platform for the airline to showcase its progress and successful performance since commencing operations on Accra-Lagos route on December 9, 2013.
The Airline’s Chief Commercial Officer (CCO), Katherine-Lois Tosan Woode, thanked the agents for their support in the last one year and promised to work more closely with them going forward.
“We are working diligently with moré agents like you to improve our distribution channels, upgrade our online payment platforms, grow our route network and carry out robust marketing that will make us the airline of choice on the Lagos-Accra route,” said Woode.
She said that the airline’s prospects for growth are further boosted by the fact that AWA is currently one of the few African carriers undergoing the IATA operational Safety Audit (IOSA), which when completed would effectively position the airline for interlining and other partnerships thereby empowering the carrier to reach a wide range of destinations through a wide route network.
“This will no doubt, further ensure safety and reliability of schedules. AWA takes safety and reliability seriously. And in the last one year we had an On Time Performance (OTP) of 85 per cent,” she remarked.
As part of the airline’s strategy to encourage customers to fly with AWA and secure their loyalty, she disclosed that the carrier had launched a business traveller fare of four tickets purchased within six months and they get the fifth ticket absolutely free.
Another product on offer is the AWA School Fare which allows students to proceed beyond Accra to Kumasi at an attractive price.
“The AWA School Fare will resonate with our student passengers who have taken to the Ghana education system as a viable alternative to the international one.
Also, AWA is the airline of choice for traders and the oil and gas community because we can connect you direct from Lagos beyond Accra to Kumasi, Tamale and soon to Takoradi”, Woode noted.
According to her, in a bid to compensate for the size of its aircraft type, an Embrace (ERJ) 145, the CCO said WWA had introduced a new baggage allowance policy which allows passengers to check-in one free piece of 23 kilos plus a carry on bag of six Kilos, adding that two extra bags of 32 kilos each can also be checked in.
The air conducted on impromptu quiz session at the event with five free return tickets to Accra. Those who emerged as winners include Mr Donald Ullah of Rewards Travel Mr Sakar Bello, Jerry Bright Travel and Tours amongst others.
There was also a punctuality reward ticket which was presented to Mr Jaiyeola Patrick of HRG for being the earliest to arrive at the event.