Kwara Utd’s Owu Kit Deal Excites LMC

The League Manage
ment Company (LMC) has hailed the recent kit sponsorship deal between newly-promoted Kwara United Football Club of Ilorin and indigenous apparel manufacturer, OWU Sportswear.
According to a statement from LMC’s Media Consultant, Harry Iwuala, the deal is a signpost of ho sports and other industries in the country can partner to enrich the League.
The statement quoted LMC’s Outgoing Chairman, Nduka Irabor, as saying the deal would serve as a big message for bigger corporate organisations to contribute to the growth of football.
“We are excited by this deal which has been agreed on by OWU Sportswear and Kwara United.
It is now a big message for even bigger corporate organisations.
“Perhaps, they will now begin to see the need to look inwards to contribute to the development and growth of the football industry to further impact on the economy,” said Irabor.
He said investment in the league by indigenous businesses would enhance their positioning with the populace who were the primary consumers.
“It cannot be over-emphasised that football is a strong vehicle for social cohesion and citizen engagement, which engenders the enabling environment for businesses to thrive.
“There are huge opportunities in the league for indigenous manufacturers to tap into and increase their market share.
“Such companies can partner with clubs within their cities of operation to reach fans with their product offerings.
“And, in return, they will also enjoy brand exposure through in-stadium branding and promotional sales on matchdays,” Irabor said.