S’Eagles: NFF Moves Against Ambush Marketing

The Nigeria Football Federation (NFF) has again come out to warn corporate organisations against ambush marketing around the Super Eagles, as the African champions get set to participate in the 20th FIFA World Cup finals in Brazil.
This time, the Federation has come out hard against beer-makers, Nigeria Breweries PLC, for its deliberate in fringement on the rights of its sponsors, Guinness Nigeria PLC.
In a letter to Nigeria Breweries PLC on Monday, NFF General Secretary, Musa Amadu, decried the fact that Nigeria Breweries had “launched communication materials across Nigeria featuring ex-players of the Super Eagles, giving the impression that you are an Official Sponsor of the team”.
Amadu added: “we have equally noticed other outdoor materials with un-named face s in green and white jerseys all in an attempt to associate with the Super Eagles’ participation at the forthcoming FIFA World Cup finals in Brazil, and gain undue advantage.
“We declare that this is nothing but blatant market embushing and this is not only uncalled – for, but highly unprofessional”.
The Federation went ahead to give Nigeria Breweries seven days within which to remove the said materials on billboards and other outdoor creative, ‘failing which the NFF and Guinness will take legal action against NB PLC and seek appropriate damages”.