How P Square, Genevieve Dominate Telecoms Endorsement Deals

The singing and dancing
duo, Peter and Paul Okoye are unarguably the kings of telecommunications endorsements. They won the Kora Award for Best Africa Artiste 2010, the award came with $1m (150 million), shortly after, the duo got an endorsement deal with Globacom Telecommunications worth about N240 million for four years.
The hiphop artistes had one of their greatest international gigs last year, their American tour of seven cities earned them a whopping $1m (N150 million). After a misunderstanding with their landlord, the duo built a house they named square villa in the same neigbourhood.
The house they completed in less than six months is valued at N300 million. They are also building a multi million edifice in Ikoyi, Lagos State, they own Rayfield Hotel Jos, and two multi million naira factories in the same city where they built a multi million naira backery and sachet water companies for their parents among other investments. The bulk of their wealth comes from concerts especially in Africa.
The duo has sold over 14 million copies of their COS since 2005. They are said to charge about N2 million per show.
Meanwhile, A-list actress, Genevieve Nnaji who recently celebrated her 35th birthday is said to be the queen of telecommunication endorsement deals. She raked in N100 million endorsement deal with Etisalat which is unpareled by any female celebrity so far.
She also signed the dotted lines for one year advert deal with Polo, representatives of luxury wrist watches, sun glasses and accessories.
According to reports, the deal is worth a few millions of naira as the deal was advert and not endorsement as an ambassador. She is also said to have acquired a house in high brow park view estate in Ikoyi Lagos which experts say is worth N120 million.
It was gathered that the acquisition is coming three months after the “Half of a Yellow Sun actress built her parents a multi million naira home in Lekki Lagos.