British Airways Named ‘Consumer Super-brand’

British Airways has
named the winning consumer superb and of 2014, securing the top position against 1,500 other brands that vied for the prestigious title which is the first time an airline or travel brand of any kind has topped the poll.
The United Kingdom consumer superbrands are chosen by the British public in a national survey of 3,000 adults. The annual survey which has been identifying the UK’s leading brand since 1995, was managed by The Centre for Brand Analysis (TCBA).
Managing Director, Brands and Customer Experience, British Airways, Mr Frank Vander Post said, “we are thrilled to be named the consumer superbrand of the year. The greatest accolade is that the hard work of our teams has been recognized by the public to receive this coveted award”.
“We are very proud of what we have achieved in recent years, from our role in the London 2012 Games and our investment in new aircraft and cabins, to our ‘To Fly, To Serve’ campaign.
We will not take this award for granted, but will continue to build on our success”.
Chief  Executive of  TCBA and chairman of the Superbrands Council, Mr Stephen Cheliotis, said “its great to see British Airways soar into first place. It has always performed well in the survey but over the last two years its reputation has climbed to new heights, partly through the cementing of its successful “To Fly – To Serve” Positioning and the residual goodwill from its effective 2012 Olympic and Paralympic Games Association”.
The airlines’ recent achievement include introducing new aircraft to the fleet, the Super Jumbo A380, and 787 Dreamliner – the most technologically advanced aircraft in the world; the first to introduce ipads to its senior cabin crew, thus allowing them to tap into customer preference, extending in-flight entertainment until landing and trialing digital bag tags.