Headies 2013: MTN Ambassadors Dominate Awards

The headies has for a
long time been described as Nigeria’s  most prestigious awards ceremony, formerly known as Hip Hop world awards.
However, the year 2013 was a good year for Nigerians musicians, particularly those with brand ambassador deals, international collabos, sell outs and awards both local and international. There exploits have not only given them their international recognition but stupendous wealth.
Communication giant MTN proved itself as the best entertainment brand in Nigeria as the company stole the show at the Headies awards held at the Eko Hotels recently.
Davido, Iyanya, harrisong, praize and Kcee won awards in several categories making MTN the brand with the highest awards at the Nigeria’s reputed musical awards.
Davido carted home with two awards for best RnB/Pop album and hip hop world revelation both as a result of the success of his album titled OBO. Davido who burst scene in 2012 was a commercial success in 2013 with over whelming record sales and down loads on MTN caller Tunez. Harrison won the most down loaded caller tunez award for his tribute song to late Nelson Mandela, had over a million down loads within 48 hours of release on MTN caller Tunez platform.
This is to confirm the brand’s commitment to assisting artistes in maximizing their gains and curbing piracy by providing a viable electronic distribution channel for original works. It was reported that in recognition of the artistes ingenuity stars like Femi Kuti, will be performing at the grammies awards courtesy of MTN.
Also MTN project fame graduates, Iyanyanya and praises were awarded Artiste of the year and best vocal performance respectively Kcee, another MTN Ambassador won the award for the song of the year, the song; Lam popo was the title song of the year 2013 which became a national anthem of sort amongst the Nigerian Youths.
With the foregoing it is clear that the headies awards did justice to MTN’s contributors to the Nigerians Entertainment industry in 2013. Considering the rate of concerts, shows and the depth of passion connected to these activities, the brand’s activities, the recognition could not have come at a beter time than this. For instance MTN lond in Naiga which was held across the major geo political zones of Nigeria succeeded in entertaining not less than 5 million Nigerians in Lagos , Ibadan, Abuja, Port Harcourt, Ilorin and Owerri where the brand ambassadors featured.
It is said that the achievement recorded by the company is more of a tip off the iceberge considering what the companies are planning to do this year.
However, the year 2013 Edition of the Headies has received more knocks than kudos more than ever before. The event which held at the oriental hotels Lagos and beamed live on national and local television stations had more than its fair share of flops.
Traditionally to hold annually on May , last year’s Edition was held in December, the change of date did not go well with many.
The combination of Dr. Sid and Tiwa Savage as compares was another disaster as their delivery was stilted several times during the show and it was obvious that quests were bored stiff. All these were compounded by the many technical hitches ranging from loss of audio out put to nominees names not showing on the scream, even at the event, presenters missed their way of the stage.
Worrisome and suspicious is the fact that the winners came in through the back stage an indication that they have already known the result before it was announced.
Virtually every section of the awards came under criticism on twitter and blogoshere but the event has been held, losers and winners have emerged and MTN rules the wards.

Iyanya & Davido