‘Use Social Media To Advance SME Business’

Operators of Small and Medium Enterprises (SMEs) have been advised to use the social media to advance their businesses.

Executive Secretary, National Association of Small and Medium Enterprises (NASME), Mr Eke Ubiji, gave the advice in an interview in Lagos.

Ubiji said that the social media had become a global tool for advertising goods and services.

“The world is changing drastically and SMEs have to move with the trend so as not to be left behind.

“The most popular social media we have now are Facebook, Twitter, Instagram, H15 and even the Blackberry Messenger,” he said.

Ubiji said that adverts on most social media were free and users could enjoy a wider reach of prospective customers.

According to him, once you register your company by creating a personal profile, you can advertise your products.

He said that pictures of products could be posted on the media with addresses and phone numbers.

Ubiji said that this was the time to key into the trend because Nigerians were gradually embracing online marketing of products.

“SMEs can also sell their products through some of the online shops that are currently springing up in Nigeria.

“They can sell clothes, shoes, bags, household items, electrical gadgets, cosmetics online and payment is made with the use of debit cards or at the point of delivery,” he said.

Ubiji said that entrepreneurs could also acquire skills and knowledge to enhance their business growth through the social media.