Guinness Unveils New Product In PH

Guinness Nigeria Plc last Saturday lit up Port Harcourt with its latest product, Orijin at Ediz Wine Bar.

The occassion which  brought most Port Harcourt big boys and girls together saw many enjoying the night life again.

Speaking to newsmen at the occasion, Managing Director and Chief Executive, Mr Seni Adetu, said Orijin is a drink that would appeal to the modern African who wants to enjoy the best things of life, while still holding on to their African roots.

Adetu said.Guinness Nigeria has a tradition of continuously delivering great brands to our consumers and Orijin is a quality brand that will not only bring excitement to consumers, but also give them the opportunity to connect with their heritage.

Adetu noted that Orijin is a vibrant yet rooted brand -a celebration of modern African culture which embodies all that is alive and exciting in Africa today. With a refreshingly unique taste, of the flavoured alcoholic drink.

Prior to the launch, various African drums were played across Port Harcourt and different cultural troops entertained crowds at the “place of the drums”. The cultural troops were at their best as they displayed fascinating dance steps which enchanted the expectant crowd.

During the launch, guests were entertained by a dance drama titled “The Orijin” which chronicled the process from conception to the production and the unveiling of Orijin.

According to Mr. Austin Ufomba,Marketing and Innovation Director, Guinness Nigeria Plc, the play depicts Guinness genuineness in producing quality products that resonate with Nigerian consumers.

“We always want to be connected to our customers and our intention is to tell our story in a way that allows us to relate to our esteemed customers and consumers. Testament to this, is the effort of the cast in showcasing our African pride and heritage. The play was rightly titled the Orijinal because Orijin is the original drink of the true and modern African,”Austin said.

He continued: “In the last 18 months, Guinness Nigeria Plc had launched four quality products. We have launched MaltaGuinness Low Sugar, Dubie Extra Lager, SNAPP and now ‘Orijin. Our consistency testifies to our innovativeness. All of these products are presently doing very well in the market and we believe Orijin will not be any different. However, while our consumers enjoy our drinks, we encourage them to drink responsibly and not to drink while they drive”.

The electrifying performances of hip hop artiste, Burna Boy got the guests ecstatic as they danced to the tunes, all to welcome Orijin.

Guinness Nigeria Plc was established in 1950, making it one of the oldest companies in Nigeria. Listed on the Nigerian Stock Exchange in 1965, and with a shareholder base of over 75,000 shareholders, it is also one of the foremost quoted companies in Nigeria. The company built its first brewery in Ikeja in 1962, and currently has facilities in Ogba, Benin City and Aba.

Included in its portfolio are such acclaimed brands – Guinness Foreign Extra Stout, Guinness, Extra Smooth.

Malta Guinness, Harp Lager beer, Gordon’s Spark, Smirnoff Ice, Satzenbrau, Harp Lager beer, Harp Lime and most recently Dubie Extra Lager.

Guinness Nigeria PIc is a member company of Diageo Plc; the worlds leading premirn drinks business with an outstanding collection of brands such as Johnnie Walker, Smimoff, Ciroc, J&B, Baileys, Cuervo, Tanquery and Captain Morgan amongst others.