Etisalat Subscriber Base Hits 15 Million

Mr Steven Evan, the Chief Executive Officer of Etisalat Nig. Ltd., on Tuesday said that the company had reached a subscriber base of 15 million by the start of January.

Evan who disclosed this in a statement in Lagos said that the milestone represented a market share of over 15 per cent in just over four years of operation.

The CEO said that the achievement had made the network one of the most successful late entrants globally.

“At the beginning of 2012, we were moving towards 11 million subscribers.

“Now, 12 months later we have added four million active subscribers to our base; this is a phenomenal achievement, ’’ he said.

The Etisalat boss said that with the scaling up of its subscribers, the company had shown an innate ability to turn challenges into opportunities.

“With this mindset and our focus on quality, innovation and the customer, we have been able to listen, attract, reward, retain and expand our customer base over the last 12 months.

“Our success now and in the future will continue to rely on executing on this strategy, ’’ Evan said.

Evan assured that the company would improve its quality of service by upgrading and expanding its network.