Entrepreneurs Chart Path To Biz Growth

Two entrepreneurs on Saturday in Lagos, identified sense of direction, perseverance and hard work as elements of successful businesses.

The entrepreneurs, who spoke at a forum tagged: “Model Forum for Young Professionals,” organised by CVL Nigeria, said that many businesses failed in Nigeria, due to a lack of focus.

Mrs Ibukun Awosika, Chief Executive Officer, Chair Centre Ltd. told participants at the forum that young entrepreneurs often dabbled into businesses they were not sure of.

She said that focusing on one’s strength would help build a surviving business empire.

“A lot of people waste time pursuing goals that are not theirs. “Paying too much attention to your weaknesses will never make your business to grow. “Rather, focusing on things you could do better than others will make you successful,” she said.

Awosika said that young people aspiring to become entrepreneurs should not be discouraged about the challenges they might face while growing their businesses.

“Patience is very important in growing businesses because you will face many challenges. “Nigerians are survivors; we build empires in the face of difficult situations.

“Your core values and passion will keep you going whenever you think of giving up,” she said.

Mr Tonye Cole, Chief Executive Officer, Sahara Group, said that young entrepreneurs should learn from past failures.