Rivers And The Abuja Carnival

One veritable area through which the country and the
component states could earn non-oil revenue for the much needed development is
the tourism industry. Although, everyone agrees that it is a money-spinner,
very little is done to promote and develop it.

Indeed, all the states in the federation, are rich in
diverse cultural practices, including languages, dress patterns and traditional
dances, which give the country a fertile base for tourism development.

In view of the
multiple benefits derivable from such tourism based endeavours, both the
federal and state governments raised councils for the promotion of arts and
culture. For instance, apart from creating avenues for employment of the youth,
promotion of cultural dances and folklores is a sure way of transferring our
social heritage to generations yet unborn.

It is infact, to raise international awareness on the role
of tourism and to demonstrate how it affects, social, cultural, political and
economic values, that September 27, every year is set aside globally as World
Tourism Day.

Here in Rivers State the government went the extra mile to
establish the Rivers State Tourism Development Board, to work in proactive
synergy with relevant Ministries to harness the huge tourism potentials of the
State.

The  annual Abuja
Carnival just weeks away and plans for the state’s own forthcoming CARNIRIV
2012, already in top gear the government’s discretion would be put to test.
Infact both events should afford the state another opportunity to reappraise
her performances in the past years, in order to chart a new pathway for greater
success. More importantly it should enable the new Board to redefine and
properly articulate globally acceptable branding of its many tourism schemes.

This position, The Tide believes, is in tandem with
expectations of government and lovers of culture in the state, who are bothered
that the State which hitherto came first in the Abuja carnival could slide far
below the top 10 winners in their last outing.

We are indeed concerned because, the result of last year’s
competition aptly reflected the poor selection and shoddy preparation by the
state contingent, even in the aquatic events, where Rivers State usually enjoys
natural advantage. That dismal performance makes it mandatory for stakeholders,
to start now to prepare for the next edition of the Abuja carnival.  Also, local government councils in the state
need to  start preparations for this
year’s CARNIRIV already slated for December 10–15, 2012.

This is because the state may be hoping to use both outings
as launching pads to showcase to the world what to expect at the now properly
rebranded CARNIRIV, which for the first time, would enjoy the participation of
globally acclaimed foreign troupes.

It therefore behoves both the Ministry of Tourism and the
Tourism Development Agency, established by the State Government to rise  up to the occasion and meet the high expectations
of the people and government of the state. One of the critical steps is the
selection of right contingent to represent the state at Abuja. This must be
bereft of the shameful consideration that cost the state  honours last year.

Another is the need for early preparation for   the Abuja Carnival to eliminate the usual
last minute ad hoc arrangements which backlash in terms of poor performance
usually do not justify the resources often expended by government, all in the
attempt to make Rivers the tourism hub of the nation.

This feat could be achieved if stakeholders would learn from
the mistakes of the past and ensure that only the best in the state were
assembled, nurtured, and well-motivated to recapture the states premier
position in national competitions, like the annual Abuja carnival.

If there is one industry that needs to be transformed and
properly utilised in the state, it is the tourism sub-sector from which the
state could garner a lot of revenue for overall development. It is also capable
of engaging the youth in the various cultural displays in ways that can create
careers for many in tourism.

While we congratulate the governor for inaugurating the
Rivers State Tourism Development Agency, we think that serious and urgent
efforts are required to create viable centres for tourism that would also
support the development of local cultures, crafts and skills needed for the
promotion of tourism.