Multichoice Set To Launch GOtv In PH, ‘Morrow

Multichoice, the number one cable television company in Africa has concluded plans to launch, in partnership with DSTV, a new digital network cable television station in Port Harcourt, the Rivers State capital, tomorrow.

Speaking last week Wednesday while introducing the GOtv product brand to an exclusive media parley at the Government Reserved Area office of the station, DSTV’s spokesperson in Port Harcourt, Omolola Ola said the introduction of the GOtv product chain was aimed at fast-tracking the company’s transition from analogue television transmission system to digital bouquet.

She said that the launch of the product chain at the Civic Centre Complex, was in line with the Nigerian Broadcasting Commission (NBC) directive that all television stations in Nigeria must go digital by 2015.

The company’s media officer argued that with the GOtv bundle plans, television viewers in Rivers State would experience 21st century, crystal-clear television programming that includes best-selling local and foreign movies, comedies, sports, news, entertainment and music, and documentaries in various fields, family, lifestyle and fashion, as well as business programmes.

According to her, the product chain comprises GoldTV Plus with the capacity to unleash more than 29 world-class digital channels at an attractive rate of merely N1,500 monthly subscription.

She added that the normal GoldTV would accommodate not less than 25 digital channels at a reduced subscription cost of a paltry N1,000 per month.

GoldTV, she emphasized, would cost prospective customers about N8,000 to purchase with already installed three months free subscription, just as the GoldTV Plus would cost N9,500 for new customers, adding that one unique advantage of the GOtv bundles is the flexibility of the products which could be installed directly by customers without any technical difficulties.

The DSTV’s executive said it was timely and apt for the company to migrate its many African-related channels and movies as a means of complying with relevant laws and regulations, saying that the business strategy would revolutionise television viewing in the state.

She recalled government’s commitment to enforce the law on digital television transmission following the deadline given to NTA, AIT, among others, and its desire to sanction erring stations, noting that DSTV was not ready to accept anything less than perfect television programming.

Susan Serekara-Nwikhana