Facebook Introduces New Advertising Platforms

Facebook, the world’s most visited social media platform, continues to conceive new and innovative advertising platforms, ensuring the best possible results for advertisers.

Effective this January 2011, Habari Media, Facebook’s official South African sales partner, will introduce three new exciting advertising opportunities on Facebook.

The first introduction is that Premium inventory will now include inventory beyond the homepage. Premium inventory will now be available on the Profile pages, another high engagement location which closely rivals the Homepage in terms of quality, engagement and time spent.

This additional exposure will enable brands to maximise impact and engagement with the Facebook audience. The right-hand column of the Profile pages will be adjusted to accommodate the new Premium advertising format whilst the adverts will continue to have 100 percent share of voice.

The second innovation Facebook will be introducing will be changes to the Reach Block.