Sports
MTN Splashes N2.6bn On Premier League
MTN, represented by Total Promotions, has won the bid to become the new title sponsors of the Nigeria Premier League on a contract worth N2.6 billion over four years.
MTN beat off competition from rivals and former sponsors Globacom, who bid N2 billion over the same time frame.
The announcement came at the end of a two-day bid process which saw the NPL’s bid committee apprise the offerings of Glo and Total Promotions, representing MTN.
Officials told Tidesports source that the MTN bid also included sweeteners absent from the Glo bid.
An official contract signing ceremony is expected before Christmas.