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NFVCB Boss, Sam Dede, Highlight Gains Of ION Festival

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The Ion film festival has been described as the biggest thing to happen to the Nigerian Movie Industry as it has created opportunities for practitioners in Nollywood to partner with their counterparts in Hollywood, Bollywood and other film industries in the world. Thanks to the Rivers State government for being the first state in Nigeria to host the international event for the first time in the African continent.

Speaking on distribution network as one of the key issues that militate against the growth of the movie industry in Nigeria, The Director General of the National Film and Video Censors Board (NFVCB), Mr Emeka Mba noted that the censors board is doing every thing possible to sanitise the movie industry in Nigeria and to put a stop to piracy through their distribution network. He said NFVCB is not film maker or distributor, but trying to regulate the industry to enable it meet with international standards.

The NFVCB boss stressed that the truth of the matter is that distribution derives from content, if the industry and distribution systems are weak, it will manifest itself with piracy, reduced sales among others which is what is happening now in the industry.

He said what the board has done in the past two years is to try and engineer a process that will yield a structure in the industry which is called the new distribution frame work based on the laws on ground to segment the industryal and make room for structure to take place within the industry, not to produce or finance films.

The Director General also noted that piracy manifest when there is weak distribution in the industry. He said movie producers should take advantage of the festival because the gains are enormous. According to him, Nollywood has struggled over the last 15 years and we have gotten to this level. What we need now is to be firmly implanted, create the connections between the other industries. He said Bollywood of India share, the same similarity with Nollywood, they were informal, but now working together with government and industry people coming together as a result, have created an industry that makes Bollywood thrive today.

He said, Nigerians should learn from what Bollywood has done, he maintained that though there is no one module to follow, the foundamental code code is that we must have a structure because it stimulates growth and guarantees sustainable growth as well as standard because when they are lacking you will find fragmentation in the system”.

On the role of government, he said the Nigerian market is commercially oriented, adding that government can  give financial incentives, encourage training and making sure that film institutes are supported and help facilitate the easy export of Nigerian movies, but we must be clearly minded on what government should do because if we want government to come in fully, it might not be to the interest of the industry, because it might come to a stage where they will be looking for handouts from government.

Also speaking with The Tide Entertainment, a top Nollywood actor, Sam Dede of the Isakabafame said the ION international film festival is a welcome development, but Nollywood has to gain from it if not there is no justification spending the tax payers money on the event.

He said with the big names in Hollywood, Bollywood, Gollywood etc, Nollywood should be able to learn from them in other to move the industry forward which is the goal of the international event.

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Artiste Decries  High Cost Of Music Production

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A  Port Harcourt based artiste  and song writer Reginald  Bekinbo  popularly known as JahReigns has lamented the high cost of music production in Rivers State.
Bekinbo who  is also the acting chairman of  the Performing Musicians Employers Association  Of Nigeria (PMAN) Rivers Chapter made this known in an interview with The Tide Entertainment yesterday.
According to him, the cost of music production in the State is becoming alarming.
He explained that  for one to get a music done you will have to pay twenty-five thousand naira (#25,000) for a track and pay an extra amount for fuel where there is  no power, saying  that   this does not get the work done, as  the 25,000  fee covers the voiceover only.
“ It is quite disheartening  that  you pay such an amount for just a track’s voiceover, then you take to another Studio for the Mix and master of the song, which would cost you not less than #20’000 for upcoming artistes at my level. It does not end there each time you go for mixing you have to buy fuel for the mixer which does not include promotion and videoing of the song,”  he  lamented.
He said that as an artiste, he also has a clothing store just to support his career, saying most singers have chosen the brain drain for themselves and you can not blame them because it is difficult to excel as an Artiste here in the State.
“ It is clear why people go to Lagos to establish their career. Just imagine a situation where someone heard my song and wanted to meet me and some other person told him that if he wanted to see me he should come to Victoria Street, the young man said he thought l should be in Lagos and they eventually found me at Victoria Street in Port Harcourt. Where l have my clothing  store. What could be more degrading? Situation like that devalues your person  as an Artiste, l mean, it depreciates your worth,” he added.
Bekinbo who recently released a video on one of his singles titled “Ngwanu”  said that though the video has not been played in a cable station,  could be downloaded from the internet, noting that the cost of shooting and promoting a video or song is alarming.
“ It is not easy at all,, I met the cable guy and he said that for  International and Local  promo for the video  is eight hundred and fifty naira(850,000) while for local, here   would cost me four hundred and fifty naira(450.000).
I am yet to afford the fee. If you go to Redem  Station to play your audio you will pay not less than two hundred naira, so what we do is to befriend DJ’s and in a studio you have up to three DJ’s you will give them  #20,000 and then,  make sure to send them callcard at least three times in a month.
He said that if well-meaning individuals in the State would do well to extend helping hand or support the music industry it will go a long way to motivating Artistes in the State.
He however mentioned king of Okochiri, Kingdom, His Royal Father Ateke Tom as an individual and Gravings Records as  an organization that have been supportive, saying that each time they to perform for them they made sure to at least take care of them.
“ If the needed motivation is given l tell you, with a million naira we could realize five Million in three months,”  he assured.

By: Nancy  Briggs

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Pheelz, BNXN, Others Make FIFA 23 Soundtrack

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Pheelz’s ‘Finesse’ featuring BNXN FKA Buju and Bad Boy Timz’s ‘Skelele’ featuring Olamide, Seun Kuti’s Ku ku Kee Me ft. American rapper Black Thought as well as 2022 Qatar Official world cup song, Hayya Hayya (Better Together) by Davido ft. Trinidad Cardona, & Aisha have been included in the soundtrack for FIFA 23 console game.
The full FIFA 23 soundtrack has been officially confirmed by EA, with over five hours of music in the game in total across its different modes.
The  Tide Entertainment reports that the Afrobeats stars will join a long list of other artists spread across the world to make up the Soundtrack of one of the highest-selling video games.
Fireboy DML’s ‘Scatter’ and Rema’s ‘Beamer featured on EA Sports, Fifa 21 official soundtrack.
Introducing the FIFA23 Soundtrack.
Featuring over 100 songs from artists representing 34 countries. Listen now on Spotify.
The VOLTA soundtracks were introduced from FIFA 20. The songs on that mode drive street action with the latest and greatest in grime, electronic, and hip-hop.
With artists including Labrinth, Role Model, and Odesza, the full list of songs in FIFA 23 is something of an eclectic mix.
These customised kits – which are designed to personify each artists’ personality – will be available for players to unlock through certain objectives from 27th September when early access for the game mode launches.

Pheelz and others also designed Custom FUT kits for FIFA 23.

In a press release on Thursday, EA teased: “The carefully curated mixture of hip hop, alternative, electronic dance and pop music transports players directly into the game of street football.”

Artists such as Jack Harlow, ROSALIA, Pheelz and Central Cee have also played a bigger part in the game, designing their own FIFA Ultimate Team kits.

FIFA 23 was released worldwide on PlayStation 5, Xbox Series X|S, PC, Stadia, PS4, and Xbox One on /

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Afrobeats Category May Soon Be Added To The Grammy Awards

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The Chief Executive Officer (CEO) of Recording Academy, Mr Harvey Mason Junior has disclosed in a press conference in Ghana that the institution is considering the addition of an Afrobeats category to next year’s 65th Annual Grammy Awards.
The Tide Entertainment Reports that TurnTable Charts, a Nigerian chart analytics platform and magazine, tweeted a segment of the conference captured on video, in which Mason says he and other Recording Academy brass “just had a meeting literally about six or seven days ago with leaders from the Afrobeats community” to discuss the potential move.
“We had a virtual listening session where we heard from Afrobeats creators and just talked about ‘What are the different subgenres? What are the needs? What are the desires?,’” he adds. “And my goal is to represent all genres of music, including Afrobeats, at the Grammys.” he said.
Mason makes it clear in the video, however, that the decision is far from final.
“I don’t decide categories,” he explains.
“The categories are decided by proposals submitted by members.
“The members can say ‘Harvey, I want an Afrobeat category…’ So that process has started now. I think the listening session last week was very important, very valuable, and a step towards that path.”
The Recording Academy is now considering an Afrobeats category at the annual Grammys ceremony .
Harvey Manson Jr., the CEO of The Academy, revealed in an interview with the press in Ghana over the weekend.
The Afrobeat music genre was established by the legendary Fela Anikulapo-Kuti in the late 1960s and early 70s, however, it gained international appeal in the late 2010s due to the influence of the genre’s flag bearers- Wizkid, Burna Boy and Davido.
It has become one of the most influential genres across Africa and the rest of the world.

 

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