Oceanic Bank Deepens Retail Banking With New Products

Determined to ensue every segment of the population enjoys the benefits of modern day banking the Oceanic Bank International Plc has said it was deepening he transformation of the consumer financial services via retail banking sector a sub-sector of the industry, with the deployment of unique and economic enhancing products.

Group Managing Director of the bank Dr. Cecilia Ibru who spoke through the Group Head, Retail Banking, Mr A e Asekun, while delivering a paper at the Laffert1Retail Bank­ing Conference held in Lagos, id the retail revolution has seen Oce­anic Bank researching extensively on products and services that provide customers with what they need, wherever they want in a cost efficient and ef­fective way.

The bank, according to the CEO, is placing emphasis on retail bank­ing because it has been established that Nigerians

Retail banking sector is one of the largest in Africa and there is significant potential for further growth to the benefits of the entire citizenry, whether banked or unbanked.

Already, she posited, the Oceanic Bank’s retail banking has grown sub­stantia11y supporting eco­nomic development within Nigeria and that the bank is transforming itself to serve its customers more effectively.

“As we march on partner at al levels towards building a stronger Nigeria, Oceanic aspires to be the bank of choice for customers and the employer f choice for talented individuals and a retail banking partner in Nigeria’s growth”, Ibru said.

Lafferty Group is a Lon­don-based research and advisory house and the Retail Banking Nigeria Conference and exhibi­tion themed. “The future is the Consumer, held in Lagos would be the first in West Africa. The conference focused on the retail banking Opportunity in African and considered different business models potentials approaches to the market )including market segmentation), ways of building customer trust and loyalty as well as providing an analysis of he consumer lending opportunity in Nigeria.