Entertainment
Digital Technology, Best Tool To boost Tourism In Nigeria –NTDC
The Nigerian Tourism Development Corporation (NTDC) says digital tools such as Instagram, Facebook, WhatsApp, Telegram and Twitter will boost marketing of tourism in the country.
The Director General of NTDC, Mr Folorunsho Coker stated this on Friday at the South-East Tourism Stakeholders’ Forum in Enugu with the Theme: “Utilizing Digital Tools for Optimization and Destination Marketing”.
Coker said that technology had changed tourism market, increasing reach and changing the characteristics of tourism jobs, adding that the only way destination are promoted, demands new skills from tourism entrepreneur.
According to him, technology is the major fulcrum that creates momentum in the leisure-travel space and other tourism products.
He added that relying on physical contacts alone would not function optimally in the modern society as that would make them become redundant.
“The digital revolution has resulted in changes in culture of production, distribution, consumption and blurring the divide among race, wealth and culture.
“It has increased global access and reach of content across the borders in a relatively short time with larger impacts and wider reach.
“Digital tools helps to promote existing tourism assets such as music, films, fashion, sports, food and festivals,” Coker said.
In the past, he said, digital tools like websites, email marketing and search engine optimizations for Google search were the major tools for deployed destination marketing.
“But today, plethora options that include Facebook, Instagram, WhatsApp and Twitter have added.
“Therefore, we are all gathered here to collectively develop proactive and sustainable ideas that will properly organise the sectors and accelerate its development in the country and South-East zone,” he said.
The director noted that the meeting was third of its series, assuring that the corporation would ensure that similar meetings were held across the country as resolutions therefrom would be given due consideration.
In his remarks, Mr Ugonna Ibe, Commissioner for Culture and Tourism, Enugu State noted that there was a wide gap between technology-drive and globally connected tourism business as traditional ones were yet to adapt to digitalise business practices.
Ibeh said Nigerians must key into high-tech digital activities to be able to match trending global digital technology, which has changed people’s way of living, doing business and travel.
“To compete globally, we must align ourselves to transformative digital technology and innovations,” Ibe said.
Discussing the theme, Prof. I.C Nwauzigbo said digital technology created opportunities and attracted foreign inflow for a country that adopted it.
Nwauzigbo from the Hospitality and Tourism Department, Nnamdi Azikiwe University, Awka added that good quality services and customer satisfaction increased patronage and sustained the sector.
The highlights of the event were bestowing of chieftaincy title “Enyi Ndi Igbo (Friend of the Igbo) to Coker as well as cultural displays.
Entertainment
BBNaija Season Nine: ‘Dynamic Duos’ Auditions Begin
The organisers of the Big Brother Naija( BBNaija) have announced that season nine of the reality TV show started accepting applications last Wednesday.
Biggie is back for BBNaija Season 9 auditions with a twist! The audition requires two people. “This year, it is a search for Dynamic Duos that love the show and can turn up the heat in Biggie’s house,” the announcement said.
This new twist to application videos, which used to be a single person in the video, candidates will have to apply in pairs. This means that the audition video will feature two candidates each.
Make and upload a three-minute video telling Big Brother why both of you should be in the Big Brother’s House together.
The video can be recorded together or separate, but must be a single video.
You have to audition together.
In the video describe yourselves and where you are from.
Also talk about your personalities, your favourite things, likes, dislikes, unique things about both of you and how it may help you do well on Big Brother Naija Season 9.
Stay natural, do not force it, keep it fun!
Audition is free and has opened on Wednesday, March 27, 2024 at 8:00pm.
Application is only open to people who are 21 or older with a valid means of identification.
Entertainment
Onyeka Onwenu’s Film To Chronicle Her Music Journey
Renowned Nigerian musician, Onyeka Onwenu, says she is working on producing a film that will delve into her experiences which span decades within the music industry.
Onwenu disclosed this in an interview with the Newsmen, on Tuesday with a career that stretches back to the 1970s, the “elegant stallion” expressed her eagerness to share her firsthand account of the evolution of Nigerian music.
”I am currently working on a film that will chronicle my experiences in the music industry from the 70s to the present day. Having been a part of this narrative for decades, I have a wealth of stories to share,” she said.
In addition to the film project, Onwenu discussed her efforts to release her classic songs through collaboration with emerging artistes, promising fans a compilation of rebranded tracks later in the year.
“I am rebranding my old songs and collaborating with new talents. My aim is to offer listeners a fresh perspective on timeless classics,” she explained.
Onwenu’s creative pursuits extend beyond the realm of music, as she recently released a single, titled Abu Otito (Songs of Praise) and dedicated proceeds from its streaming to support widows through the Rose of Sharon Foundation.
“I am passionate about using music to address social issues. From supporting widows to promoting education among rural children, I strive to make a positive impact through my art.”
Reflecting on her philanthropic endeavours, Onwenu shared her commitment to providing educational opportunities for underprivileged children in Abia and disclosed the plan to expand her initiatives to Imo.
“We not only pay school fees directly to schools but also offer civic education to instill a sense of cultural identity. These efforts represent my dedication to empowering future generations,” the musician noted.
Offering advice to fellow artistes amidst economic challenges, Onwenu emphasised the importance of resilience and self-initiative.
“Hang in there and create opportunities for yourselves,” she urged, highlighting the need for proactive approaches in navigating the ever-evolving music industry landscape.
Onwenu’s multifaceted contributions to music and society underscore her enduring legacy as a trailblazing artiste and philanthropist, inspiring generations to come.
“I have been part of the story right from time, and I am still moving forward, so I have a lot of stories to tell,” she remarked.
The Tide Entertainment reports that aside from the cinematic venture, Onwenu unveiled plans to breathe new life into her classic hits by collaborating with contemporary artistes. According to her, she aims to compile a collection of rebranded songs, promising Nigerian audiences an eagerly anticipated release later in the year..
Onwenu has used her music and its timeless messages to promote Nigeria’s culture. Her music duet with King Sunny Ade, titled Wait for Me, has remained evergreen. It is remembered always as a song with deep lyrical message which was put together to help the government of that era fight seriously against the outburst of population explosion while also regulating it with the different family planning programmes put together by the government.
Her song, African Woman, helped greatly in projecting the innate exquisiteness of the African woman giving them a sense of pride and belonging amidst poverty, widowhood, rape, lack of care, hatred, humiliation, abandonment, among others.
Her evergreen classic, Sodom and Gomorrah, is a biblical narrative of the popular story of the city of Sodom and Gomorrah, a city destroyed by God due to their heedlessness and high level of immorality.
Some of her other evergreen songs include Iyogogo, One Love, Dancing in the Sun, and Choices, among others.
Entertainment
Osita Iheme Reacts To Pawpaw Memes
Legendary Nollywood actor, Osita Iheme, fondly known as Pawpaw, has revealed that he is happy with the way his memes are used on social media as a means of expression.
In a recent interview with newsmen, the actor expressed pleasure with the use of the clips from his films, stating that it shows his old films still have value.
“It’s good to see that your works are doing well out there and people are appreciating what you are doing,” he said.
“Even though it has been so many years, people are still valuing it years later. It’s good and it shows that you have an asset that you can always back up and bank with. Because when you look at 20 years ago, the works you’ve done and you see that people are using it to express themselves, you’d feel happy. I feel happy,” he continued.
The Tide Entertainment reports that over the past few years, hilarious stickers and memes of the star from his old films have been used widely across social media platforms to add a comic flair to conversations. His funny memes were not only used by Nigerians, but also in foreign media, especially during the 2020 COVID-19 lockdown era.
It is worthy of note that Iheme is one half of the dynamic Aki and Paw Paw duo, the other half being his partner-in-crime, Chinedu Ikedieze.
The pair starred in numerous movies in their prime like ‘Aki Na Ukwa’, Village Rats, and Double Wahala, amongst many other iconic films.
More than 20 years later, they have remained Nollywood household names, hilarious memes, and pop culture icons.
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