Opinion
The Media And Indigent Nigerians?
The pattern of public communication in Nigeria has over the years been deplorable. Public policy is hardly ever well publicized. The people are always in the dark about a policy, especially the roles they are to play to ensure its success. Indeed, the apparent disconnect between the government and the citizenry is due largely to poor public communication flow. Sometimes, it takes the form of no communication at all while at other times, it is occasioned by inaccurate or inadequate communication. Interestingly, because the real target of any policy is the people, the general public ought to be conversant with any matter of public interest. That is what is referred to as public enlightenment – a veritable prerequisite for national development.
The solution to the problems of development in a nation does not necessarily lie in massive construction of physical structures alone. In fact, the people may, due to ignorance, not appreciate such projects and could misuse them. There is, therefore, the urgent need to place greater emphasis on public enlightenment to prevent devastating mob actions like the burning of public buildings or the disruption of public power supply cables, among others.
A cursory look at the handling of the topical issue of fuel subsidy would show that in reality no one spoke for the indigent Nigerians. Recently, some sministers made a point that majority of protesters against the removal of fuel subsidy did not know why they were on the streets. That observation is, no doubt, correct because there is no way the down-trodden and uneducated indigent persons whom the ministers had in mind, would have known the issues at stake when they were not educated on the subject.
Government as usual takes for granted that people knew or ought to have known, without making effort to ascertain whether or not the issues at stake were known to them or whether those who were supposedly informed understood the message. In other words, the ministers were right that more often than not, people are instigated into protests. This is because the so-cal1ed instigators – the opposition political parties are no 1ess contemptuous of our neglected indigent Nigerians. Indeed, the diction of the alleged instigators is the same as that of the government, a language which the poor masses do not understand. What, for example, would the uneducated have made out of the address on political mandarins by our dear ministers?
The question why then were the indigents on the streets should not be difficult to answer because they got there through what is called intra-personal communication. Some of them woke up on the first day of a new year to discover that the same amount of money which catered for certain needs the day before suddenly became greatly insufficient for the same needs as was the case with the January 1, 2012 fuel subsidy protest. They did not need to be educated to appreciate their deprivation as well as its suddenness. Thus, no one needed to instigate such persons to get into the streets. While some other persons who are unemployed and thus idle found good company in the streets, other idle hands seized an obviously conducive environment for looting. It was a classical case of people talking to themselves in the absence of communication.
There is, however, the argument that the fuel subsidy matter has, for a while, been the subject of debates here and there and as such it is wrong to say that no one speaks for the uneducated and indigent masses of this country. Here, we need to note that sectoral consolations and public enlightenment are two different issues. Whereas a few things may be said to douse tension or to discourage protest, they are of little relevance because those would essentially pass for what is known as panicky rejoinders. In addition, they are usually directed at the elite and not the indigent Nigerians.
Apart from the fact that the messages are neither timely nor easy to understand by the uneducated, the channels employed are usually inappropriate. Advanced technology has, no doubt, established that the best way to reach mass audience across distances is to use the mass media particularly radio, newspaper and television. But in Nigeria, the problems which the indigent Nigerians have with the media are too many.
Firstly, not many people have access to the media or can afford the channels. Secondly, the country’s erratic public power supply makes it difficult for people to listen to radio or watch television. The indigent masses cannot afford batteries for their radios let alone generators for television.
Thirdly, media practice in Nigeria is not only urban-based but exceedingly elitist. It is not grassroots-oriented. To start with the use of local languages which the people hear and understand is unfortunately uncommon. Consequently, media contents which are designed to inform, educate and entertain the people are not understood by them.
Therefore, there exists in Nigeria a visible disconnect between the media and a large percentage of their target audience. This is a major challenge yet to be met because the ideal thing is that people do not need to understand a foreign language to be able to know what is actually happening either in their country or elsewhere.
Sadly, community-based and community-owned radio and television stations, as well as newspapers, are rare in Nigeria. The decision of the Federal Radio Corporation of Nigeria (FRCN) to use its national stations to transmit over 12 Nigerian languages is commendable, but the corporation is yet to operate from all state capitals let alone in local communities. As for television, the Nigerian Television Authority (NTA) is supposed to have a total of 200 stations with no less than 80 in local communities, but there is doubt if the expansion project would be completed considering the trend of irregular capital grants to the Authority.
In the case of the print media, it is strange that a nation which had a newspaper, Iwe-Irohin, that was published in a local language as far back as 1859 is yet to come to grips with how to sustain community and local language newspapers. Consequently, to use any of these modern organs to communicate with the indigent Nigerians amounts to nothing.
Traditional institutions would probably have been useful but there is doubt if they are sufficiently committed to public policy to become its advocates.
What is more, modernity has overtaken the traditional channel, which is the town crier. One framework which would have been helpful is the use of cine rovers at the village square. Unfortunately, this has gone into disuse since 1993 when government merged the proscribed MAMSER with the Public Enlightenment Division of the Federal Ministry of Information and Communication which had metamorphosed into National Orientation Agency (NOA).
The great dream of the founding fathers of NOA, which was to use it as a grassroots channel to mobilize public support for government projects and policies has been abandoned, as the agency is now more often used to propagate culture. Who then speaks for indigent Nigerians on public policy? Toby writes from Port Harcourt.
Bethel Toby
The Federal Government’s approval of a N70,000 monthly transport intervention for public service workers for six months, beginning in November 2026, offers hope to employees struggling with the rising cost of living. The agreement with the Nigeria Labour Congress (NLC), reached at a conciliation meeting in Abuja on October 27, is intended to cushion transport costs and ease pressure on workers’ incomes. But for public servants in Rivers State, it raises a familiar question: will the State Government key into the intervention and ensure that its workers benefit? The agreement provides for N70,000 monthly across all levels, for six months. The Federal Government also approved peculiar allowance arrears effective from May 1, 2026, to be paid in three equal instalments beginning in November.
The parties agreed to reconvene after one month to assess implementation. Ultimately, the value of these resolutions will be measured not by announcements but by whether eligible workers receive the money. Transport costs consume a substantial share of many civil servants’ earnings before they can meet household needs. Support for commuting is therefore not a luxury or political favour; it is temporary assistance to help workers remain at their jobs without sinking further into hardship. For lower-paid employees, transport costs can turn modest salaries into a daily exercise in difficult choices and sacrifice.
The agreement also urges State and Local Governments to participate and unions to press for implementation. The federal agreement does not automatically guarantee that every State and Local Government employee will receive the support. State authorities must clarify how it will apply to their workforce, make the necessary arrangements and publish a payment timetable. Rivers State must approach the arrangement with urgency and transparency. The Government should State whether it will implement the intervention and when payments will begin. Any administrative or financial question should be addressed promptly with organised labour, not allowed to become excuses for delay.
The concern is sharpened by the earlier N35,000 monthly wage award introduced by the Federal Government in 2023 after petrol subsidy removal. It was intended as temporary relief pending a new national minimum wage. While several States negotiated and paid wage awards or related sums, implementation nationwide was uneven. Reports in 2024 indicated that many States had failed to pay the federal award, while others provided different amounts. In Rivers, labour and media reports raised concerns about implementation of the N35,000 award for State workers, amid separate announcements and arrangements concerning Local Government employees.
The wage award was meant to ease the immediate effects of subsidy removal, yet workers faced uncertainty over whether the promised relief would reach them. In February 2024, the Rivers State Government announced approval of the N35,000 award for local government workers, but subsequent reports showed that implementation across worker categories remained a concern. The lesson is clear: approval and implementation are not the same. A declaration at a meeting offers little comfort to a worker whose account does not reflect the promised payment. For workers who travel to their offices daily, the implications of delayed support are significant. Transportation expenses compete with food, rent, school fees, healthcare and other essential household needs.
As fares rise, employees may be forced to reduce spending on necessities or borrow to sustain their families. A timely transport intervention would therefore provide practical relief and demonstrate that government understands the economic pressures confronting its workforce. Its temporary nature makes prompt implementation even more important. It is fair to acknowledge that this transport intervention is a new agreement and that its administrative details may require clarification. Rivers State should not be condemned in advance for a failure that has not occurred. Nevertheless, the earlier experience gives workers legitimate grounds to seek assurances before the November commencement date. The State should avoid allowing uncertainty to persist until workers begin asking why the promised assistance has not arrived.
The NLC and unions in Rivers State should engage the State Government immediately and seek a written commitment, an implementation plan and a process for reporting missed payments. If clarification from the Federal Government is needed, the State should seek it without abandoning the goal of providing relief. Labour leaders must also keep members informed about progress and insist that any agreed arrangements are applied fairly and transparently. The Rivers State Government should treat this intervention as an opportunity to rebuild confidence. Timely support would show that workers’ welfare is more than a talking point and that the State recognises the economic realities confronting its employees.
Silence, delay or selective implementation, by contrast, would revive frustration over earlier relief measures and weaken trust between government and labour. Every month lost to administrative delay leaves workers facing the same transport burden without the intended assistance. The State should consult labour, publish arrangements and pay eligible workers on time. Rivers workers should not have to wonder whether federal relief will reach them. The Federal Government has announced the support; now the State must make its position clear. We hope the N70,000 monthly transport intervention will not follow the troubling path of the earlier wage award. Rivers State should learn from that experience and ensure that this time, relief is not merely promised but delivered.
Sylvia ThankGod-Amadi
Everyday, Christians call on Abraham, Isaac and Jacob as they pray to God in the privacy of their homes across our multicultural, multiracial and multiethnic world. On Sundays and almost everyday of the week in the new-found full freaking fanaticism in Pentecostalism, they gather in the more than four million churches or congregations in the world to worship God, invoking the spirits of the ancestors of Jews. Meanwhile, in the scaremongering antics of institutional religion, the African has allowed himself to be hoodwinked into believing that invoking the spirit of his ancestors in prayers is idolatry and patently evil. He is mind-controlled into believing that indulgence in what the Christian clergy calls ”Satanic Act” is a sure ticket to Hell, where the individual is tormented, burnt and charred till eternity on the orders of a loving Father; what a laughable irony.
Come with me on my experience of what the Christian clergy contemptuously calls ancestorial worship. One Monday in September 1988, I drove from Port Harcourt to Owerri, accompanied by Chief AM Abasi who was the general manager of Delta Holdings Ltd, a company owned by Chief Ranami Abah, (Abadifeni III). Our mission was a meeting with Mr. Nwaorgu, the marketing manager of 33 Breweries Ltd for a dealership for Mrs. Alice Abah, whose husband, Chief Ranami Abah, had substantial equity shareholding in 33 Breweries Ltd. At the end of the meeting, we agreed to return on Wednesday with Mrs Alice to sign a contract for the dealership. When Chief Abasi and I stepped out to the parking lot, it hit me that I could not recollect how I drove from Port Harcourt through Igwuruta, Isiokpo and Elele to Owerri.
First, I waved the feeling off, ascribing it to the aerodynamic and slippery nature of the super slick German machine, a Mercedes-Benz 280 SLC convertible owned by Chief Ranami Abah. But on a second thought, I sensed a premonition; an ominous feeling. Then a sense of foreboding hit me, leaving me with the chilly feeling that something wrong was in the air. For a person who does not know fear as a result of having had out-of-body experience (OBE) in 1975 and considering the threshold of death the most beautiful experience in my life, it was a very worrisome feeling, to say the least. I quickly shook those thoughts out of my head, engaged the gear of the ever-ready German machine and zapped through Owerri traffic, attracting the same attention that trailed us all the way from Port Harcourt.
At Control Post, an inner voice instructed me not to return to Port Harcourt through the route we came. In reflexive obedience to the mysterious inaudible voice, I turned right (northwards) and stepped heavily on the gas. The straight six-cylinder engine roared in dutiful obedience; the automatic transmission immediately dropped into a lower gear, thereby giving the engine a very powerful pull that enabled the small-bodied car to dust every other vehicle on the road. Through the rear view mirror, I saw the vehicles we overtook recede speedily and virtually disappear behind us. In almost a whisper, Chief Abasi asked if I wanted to visit the 33 Brewery factory at Awo Omamma; I said ”no” without explaining the movement in the opposite direction of our journey.
Strangely, Chief Abasi did not pry further. We raced on, northwards; in thunderous silence. At Ogbaku junction, I turned left, drove westwards past Ejemekwuru and Izombe, turned left at Oguta and headed southwards on the Oguta Lake–Egbema–Omoku–Ahoada Federal Road. Carefully navigating the potholes that generously punctuated the road vis-a-vis the very low clearing of the car, I entered Egbema territory at Opuoma, drove through Mmahu, Abacheke, Okwuzi and turned eastwards to Mgbede, my home town. There, I quickly introduced Chief Abasi to my parents, left him with them and briskly walked a few metre to the grave of Osai, my grandfather. At the graveside, I solemnly told Osai that I sense something wrong in the air.
Then, in furious rage, I threatened him and my uncle, Lazarus, who lay beside him, that if they remained sleepy-eyed in that dimension and I am forced out of this world, that I will scatter their ribcage with penknife. My cousin and age mate, Luke Ofere, came out of his house and asked what was wrong and why I was in tears. With hot tears running down my cheeks, I turned around and left the graveside without a word to him; shock, surprise and confusion were boldly written on his face. On my way back to my father’s house, Nze Romanus Ogboh caught up with my brisk strides and, viciously pulling his right ear, he warned me to be careful on the road; that he dreamt that I died in a motor accident but that he administered a potion on me and I came back alive.
He was completely confused when I replied ”I know” and continued walking in tears towards my father’s house without a further word. Still in the holy rage, I called out Chief Abasi to join me in the car. Back to Port Harcourt through Omoku, Ahoada, Elele Alimini and Emohua, I told my spouse that something wrong is certainly around the corner. As we planned, Chief Abasi travelled to Calabar on Tuesday to inform Auntie Alice of the development and request her to come to Port Harcourt on Wednesday for onward journey to Owerri to effect the dealership contract. On Wednesday, I waited for them but they did not show up. I called Chief Abah and complained about the development. Thursday morning, they pulled up in front of my apartment in a blue Peugeot 504.
To be continued in our next edition.
Jason Osai
Osai lectures in Rivers State University.
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