customers are talking all day long. They’re showing up on Social Media e.g. Facebook talking about their dreams, their worries and their fears. Fora are filled with prospective buyers who are looking for someone who will give them a listening ear.
Gone are the days of “Big CEO and Company” going into the marketplace with an announcement that draws millions. Telling the market what they need doesn’t work. The question might really be, did it ever?
Your present and future clients are savvy and they are smart. They won’t fall for the old “Straight Talk Method,” much like a teacher messages, any longer. They aren’t listening and they don’t care. But they do want you to hear.
Will you hear their pain? Feel their needs and pay attention to what wakes them up in the middle of the night? Listen to what your customers are asking for. Listen to what your competitor’s customers are saying too. Lean in. Pay very close attention. Listen to the “chatter” and take copious notes. There’s no reason to go without this information that is steadily flowing. The key to big profits in today’s market is a good “listening ear”.
What do they need? Your clients are very aware of what they need. But when you enter the market place, a bigger issue must be faced. Are you aware of what they need? This is the real issue when it comes to selling products or services. The reality of being successful in sales is summed up in this principle: People are looking to have their needs met. Period.
You can bring joy, security, and satisfaction to them as you serve them what they want and as they come to know you even better, you can serve them again and again. This is brand loyalty and long-term business in the making. It might sound crazy, but to the successful business owner, it’s Business 101. As a small business consultant, I have done this strategically for some firms in Port Harcourt here faced with customer acquisition problem, I advised them…we did a survey and did some test-marketing of what the target group wants and we worked out modalities in the product specification and needs as desired by the customers and it was successful, so it works for our environment.
What are they complaining about? If you pay attention online through fora, chat groups, social media and other places people hang out, you’ll quickly learn what they need. It’s right there for anyone to discover. But it takes time to pay attention and, sadly, far too many companies aren’t listening.
Amid all the headlines of dropping profits, increased layoffs and lost investments, Boko Haram insurgence, something has remained the same that only a select few are paying attention to. People are still buying what they love, dreaming about what they want and making it plainly obvious what they don’t like!
Solve a problem with a unique solution and you’ll make a huge profit. If people really love your solution, get great satisfaction and you treat them better than anyone else, you will never lack as a company. And if you pay very careful attention to your client’s growing needs, you could easily create a long-term business. Pretty simple, isn’t it?
Are people disillusioned and unaware? Another great key to long-term profits is in becoming a resource that people can turn to and trust. Revealing hidden information, making difficult things simple and serving as an expert is a great way to grow a company.
It is my belief that we are at a critical time in history when people really do want the right information, they desire change and truly do want to know the truth. This is also a vulnerable time where less than commendable or reliable so-called experts are teaching things they know nothing about.
Institutions fill our heads with notions of “security” and “long-term dreams” when the sad reality is this: if you don’t market a product that is highly in demand, you’ll have an extremely hard time making a profit. Pay very close attention to what people are asking for. What are your customers struggling with? What do they want? What are they seeking? If you can give it to them, with value and excellence, you’re on the verge of huge success.
The market place pays for value. Your value is directly related to how much you can bring to the people you serve. If you help those who are unaware, confused or even disillusioned you could be personally responsible for helping others change their lives. This is one of the most fun ways to build a business. Bring value and change to your customers and they will love you forever.
Give it with excellence and honour. Excellent customer service seems to have left the face of the earth. Business owners are watching their bottom line more than the satisfaction of the customers they serve. This has not helped our economy one bit and needs a serious change. Talk about needing a revival in the market place. Where are the happy service representatives, CEOs who can’t wait to serve and product developers who dream of inventions at all hours of the night!? If you serve people with excellence and honour, you will be remembered forever. Because it’s so rare, you could quite frankly triple your profits if you do it long term. While it might not be easy, it surely isn’t popular and it isn’t something you even hear about much any longer in business school, it is always and has always been right.
Goodwill and honour will pay you much more and it will always leave you with a good night’s sleep. But what defines goodwill? Is it being available to your customers 24/7 through social media for every question or notion they might have? No. Not at all. But it does mean that when you are open, you give with all of your heart and with all that you have. Serve with excellence and honour and you’ll rise to the top!
Nwokocha is a Port Harcourt-based business consultant
Need To Immortalise Rex Lawson
On Sunday, January 12, 2020, I listened to an audio clip of an unreleased song by Cardinal Rex Jim Lawson; the clip came from the ebullient Daag (Dagogo Josiah). Having had the rare privilege of playing on stage with Rex, I could “see” the entire band as every instrumentalist did his thing throughout the song. It was nostalgic. There was the rich effect of two guitars, which was novel for the highlife genre at the time. I could see Chike Charles on drums maintaining the beat and lacing it with rolls, which constitute cues that conduct the performance of the other instrumentalists; in the same department, I could also “see” Tony “Akatakpo” Odili practically caressing his congas as he joins in conducting the band; Franco Oviebo on alto sax and each and every other member of the band consummately delivered their part that culminate in the unmistakable sound of Rex Lawson and the Mayors/Majors Band. At the end of that reminiscence, I sent a text to Daag saying thus: “it is a tragedy of our history that the greatest ambassador of old Rivers State was never caught on video.” This article is inspired by the above twenty-word lamentation.
At about 5pm on Saturday, January 16, 1971, King Sonny Brown and I stood with Cardinal Rex Jim Lawson at the Sokoto Street side of Afro Bamboo, No. 35 Aggrey Road, Port Harcourt and spiritedly endeavoured to talk Rex out of travelling to Warri that day. Our reasons were very cogent and simple: (1) given the time, it was going to be a night journey, which is usually dangerous in this part of the world, (2) General Yakubu Gowon’s post-war Reconciliation, Rehabilitation and Reconstruction (RRR) policy had not materialised in good roads at the time, especially in the areas affected by the civil war, and (3) the road from Port Harcourt to Warri via Onitsha (East-West Road and Kaiama Bridge had not been conceptualised) was highly treacherous. Rather unfortunately, Rex was in very high spirit such that our admonitions did not hit the target. He had taken delivery of a brand new Ford Transit Taunus Bus from J.O. Allen Motors on Aba Road late that afternoon and that was the kickoff night for his new contract in Warri, a city he loved so much having played there during the formative years of his career. He was worried that the fans will be disappointed and the hotel proprietor will be angered by his absence. Inevitably, the “Pinaoyibo” King and I waved Rex goodbye as they set off.
Rex and I were not great friends; if anything, we were adversaries of sorts: he was the undisputed Global King of Highlife and I was just a provincial personification of Pop and Soul, which were morphing into the Rock genre at the time; Rex believed that my type of music was “transient” while I insisted that Highlife was destined for the dustbin of music history. He drank gin like water and had the biggest wrap of herbs I ever saw while I was a teetotaller. As if taking side in the matter, publisher Berepele Davies gave me a highly effectual shot in the arm by placing my photograph on the cover of Flash Magazine, which was one of the only two magazines in Nigeria at the time; the other one was Newbreed. Rex and I were worlds apart. The previous year, Franco Oviebo (Rex’s alto saxophonist) had offered me to join them on the British tour but I turned it down. Rex’s first public performance on his return from Britain was with my band, The Blackstones; it took place at Romeo Star Hotel, Victoria Street, Port Harcourt. Rex came in the middle of the show and requested to sing; I was outvoted in my objection and when Amakiri Photos came to take a shot of the performance, I moved from camera-way but the head of my Egmond Bass Guitar was captured in the photograph. Again, at the end of the show, Rex requested for a group photograph with the band, I walked away from it and he took the shot with the other members. Interestingly, these two photographs are in a book on Rex written by Sopriala Hutchinson Bob-Manuel. Irrespective of the seeming conflict, Rex and I related with utmost cordiality and that was the general mood amongst us all. It is a reflection of the easy-going attitude of musicians. Virtually all of us lived and performed in the same vicinity: Afro Bamboo, Rex’s residence, was No. 35 Aggrey Road by Sokoto Street; No. 31 Freetown Street, the residence of The Blackstones, was on Freetown Street by Sokoto, LudoNite Club was on Hospital Road by Sokoto and Hilsom Inn was on Bernard Carr Street by Sokoto; so, our world revolved around the same vicinity with Sokoto Street as the common denominator. By the way, LudoNite Club and Hilsom Inn were the happening places at the time. Cedar Palace Hotel on Harbor Road was elitist, Romeo Star Hotel and Land of Canaan Hotel were in the fringes while Copa Cabana and Executive Club 67 were on the drawing board.
Sunday, January 17, 1971, The Blackstones were performing at LudoNite Club; at about 11pm, a crowd of young men and women came to the gate and announced that Rex was dead. We froze on stage, Mr. John Oki, the proprietor, was in shock; however, shortly thereafter, the music went on; we could not stop the show because that required refunding the patrons, which was not an option at all. At about 1am Monday, January 18, 1971, an enlarged crowd returned with rage and patrons, band and staff of the club scampered to safety and the show was over.
Rivers State (present Rivers and Bayelsa States) went into mourning. Governor Alfred Diete-Spiff announced that the State Government will underwrite the burial. On D-Day, we gathered at Port Harcourt City Council Hall where Rex lay in state with his trumpet and its mute lying still beside him. Every one of note in the State was there; people from far and near were also there; so also were all the musicians in town. For The Blackstones, we wore black on black. King Sony Brown did not look kingly at all; he was obviously devastated. Rex had sheltered all of the Rivers musicians during the war and they lived like brothers at Afro Bamboo; with Rex gone, Brown had an oversize shoe to wear. And Rex was interred with great fanfare.
Fast forward to 1975, Emmanuel Dokubo had joined me at Murray State University, Murray, Kentucky, USA to study Radio/TV-Broadcasting and he came along with a music album by Rex. For a course in Directed Public Performance, I was assigned to manage WKMS, the university radio and television station, during mid-semester break. At about 6.15 one morning, I played Rex Lawson’s So AlaTemem and other songs from the album and was savoring the sonorous voice and tight instrumentation in the songs on the seventh floor of Nathan Stubblefield Building when my Head of Department, Professor Robert Howard, stormed into the studio and ordered me to stop the record; I did and he gave me a brief lecture on Federal Communication Commission (FCC) laws that forbid playing songs delivered in foreign language. He was more worried than irate not knowing if the monitors at FCC would pick up the slip-up. When classes resumed at the end of the break, Professor Howard, addressed the issue during our first meeting. He dwelt more on FCC laws and eventually zeroed in on Rex. He subjected So AlaTemem to critical analysis and surmised that it must be a love song; when he turned to me for a verdict on his adventure in music appreciation, I was lost. The class was rather surprised that I did not know the words of the song meanwhile I had told them that Rex and I are from the same State; I had to deliver a brief lecture on Nigeria’s multiculturalism and multilingualism. In the end, Professor Howard’s analysis of So AlaTemem and the enthusiastic responses from my Caucasian fellow students opened my ears to the beauty of Rex Lawson’s music and, of course, my eyes to the genius that he was. While Ibo language was virtually the lingua franca on the streets of pre-civil war Port Harcourt, Rex had crowds in Onitsha, Enugu, Warri, Lagos, Calabar and other cities in Nigeria joyfully singing in Kalabari language and energetically dancing to the rhythms of Sea Water percussions.
As we remember Rex on this forty-ninth anniversary of his demise, I appeal that efforts should be commenced to produce a film on him. Granted that some structures have been named after Rex and one or two books, and a few articles written on him, the visuals and dialogues of film give details of the story and, therefore, leave an indelible imprint in the minds of the public. Within the timeframe of one year, this objective can be achieved and presented to the public on the fiftieth anniversary. Tony Odili is still strong and kicking, Dumo Oruobu who, I hear, wrote his project on Rex, yours truly and a few others who knew Rex can help in the narrative. Department of Mass Communication in Rivers State University and Department of Theater Arts in University of Port Harcourt should be able to help in the production. Thank God for technology, Jamie Fox played Ray Charles and “sang” his songs effectively through the technology of lip-synching; this technology is available here today.
Towards the above project, I hereby appeal to Governor Nyesom Ezenwo Wike, the Governor of Rivers State, to shoot the first salvo by directing the Ministries of Culture and Information to constitute a team to drive this objective. Also, the Chairmen of Asari-Toru, Akuku-Toru and Degema Local Governments should be able to support the State Government in underwriting the cost of production and presentation.
Cardinal Rex Jim Lawson earned this; he deserves it. Let us oblige him.
*Dr Osai is a lecturer at the Rivers State University, Port Harcourt.
Why Hospitals Need Sign Language
Aishat, as fondly called, followed her relation, a pregnant deaf, to a hospital to assist her in accessing ante-natal healthcare in one of the hospitals in Abuja.
Because Aishat is not trained in interpreting sign language, it became a serious challenge for her to sail her deaf relation through the interactions between the doctor and the patient.
Most of the times they came for appointments, little improvements were observed in the woman’s complaints because Aishat could not adequately decode the message from her relation to the medical personnel.
Imagine a recurring situation such as this in various health institutions where the deaf and other physically challenged persons have to grapple with their challenges in accessing healthcare.
Perceptive observers note that although the right to information is a basic human right, essential for individuals and groups to exercise and make informed decisions as independent persons, this group of persons doesn’t seem to enjoy it.
In the light of this, Deaf Women Association of Nigeria (DWAN), Abuja chapter, held deaf women awareness week to sensitise the public to the importance of sign language interpreters for the deaf in hospitals.
The week coincided with the International Day of Persons with Disabilities (IDPWDs) entitled: “Equipping the future: Empowering Deaf Women and Girls To Ensure Inclusiveness And Equality’’.
Mrs Helen Beyioku-Alase, chairperson of the association, called on the Federal Government to be fair in approach for inclusiveness and equality in society.
According to her, sign language interpretation is the only means of communication that ought to be provided for the deaf in health institutions.
Beyioku-Alase called on governments to provide sign language interpreters in hospitals to enable deaf persons benefit from universal health coverage.
She said that most deaf women and girls were the most neglected and rejected group who struggled to be included in the scheme of things, health progammes inclusive.
Beyioku-Alase also said that such people were often excluded from the design, planning and implementation of policies and programmes that could impact positively on their lives.
“Too often, they, especially the deaf, face difficulties in engaging in labour markets and in accessing healthcare, education and other services because they can’t communicate.
“As we work towards attaining the Vision 2030 Sustainable Development Goals, DWAN is advocating the right and inclusion of deaf women in Nigeria.
“This should be with a special focus on sexual and reproductive rights, economic empowerment and elimination of violence against women, education and accessible healthcare.
“While DWAN works at the grassroots, it is well positioned to do national level advocacy as it has branches spread across 36 states of the country,’’ Beyioku-Alase said.
She commended President Muhammadu Buhari for assenting to the Discrimination Against Persons with Disabilities (Prohibition) Act, 2018.
According to her, the act will eliminate the sufferings of many persons with disabilities, including deaf women.
She also urged the international community, non-governmental organisations and civil society organisations to rekindle and reposition their belief to carry deaf women along and ensure inclusiveness and equality.
Beyioku-Alase noted that deaf women and children need every support, especially in hospitals, in the area of communication to health officials on their challenges, to be fully integrated and functioning in the society.
Apart from creating facilities for sign language interpreters, she said that empowerment of deaf women and girls in skills acquisition; capacity building or training automatically gives a sense of belonging.
Sharing similar sentiments, Mrs Hauwa Shekarau, the country director of Ipas, said that there should be an increase in sexual reproductive knowledge among persons with disabilities through adequate communication method such persons understood – sign language interpretation.
Shekarau advised government to invest in more specific programmes such as the provision of sign language interpreters in strategic places of public service for persons with disabilities to boost empowerment programmes.
Medical personnel believe that inadequate communication, for instance, in health sector, can increase the risk of medical errors and inappropriate treatments. They note further that interpreters can play a crucial role by facilitating verbal and non-verbal communication.
Analysts, therefore, advise the stakeholders to make qualified interpreters available to such group of persons on a scheduled basis and on an un-scheduled basis with minimal delay, including on-call arrangements for after-hours emergencies.
Onifade is of the News Agency of Nigeria.
Engennis: In Search Of Economic, Political Emancipation
If the works of historians like Professor E.J Alagoa and others are anything to go by, Engenni is one of the ancient kingdoms not just in Rivers State, but the entire Niger Delta.
The Engennis who are remnants of the ancient Benin Kingdom are scattered across the Niger Delta.
In Rivers State, they are largely found in Ahoada West Local Government Area, Udekema in Degema Local Government Area and, to some extent, Obonnoma in Akuku-Toru Local Government Area.
Engenni descendants can also be found in Epie/Attisa and the Zarama communities, both in Bayelsa State.
However, in Rivers State, the location of the four kingdoms of Engenni in Ahoada West LGA has placed the ethnic nationality in a position of obscurity, thereby diminishing their contributions to the socio- political and economic development of Rivers State.
Engenni Kingdom is host to the Nigerian Agip Oil Company(NAOC), the Shell Petroleum Development Company of Nigeria (SPDC) and the Nigeria Liquified Natural Gas (NLNG).
However, to chart a course for the political and economic liberation of their kingdom, the Engennis from the length and breadth of the Niger Delta converged at Akinima, the Ahoada West council headquarters, for a summit.
The one-day summit which was organised by Engenni eminent persons group in conjunction with Engenni Council of Traditional Rulers and Chiefs has as its theme “Rebranding Engenni Kingdom for the 21st Century Global Economy”.
Among those at the event were traditional rulers from the five clans which include Joinkrama, Ogua, Ediro Ekunu, Ediro Ede and Ogbogolo.
Also at the event were the Okilomu Ibe III of Engenni Kingdom, HRM King Moore Maclean Ubuo, as well as monarchs from sister Ekpeye Kingdoms including the Eze Igbu Upata, HRM Eze Dr Felix Otuwarikpo, HRM Eze Augustin Okpokiri of Igbu Ubie and Chairman of Ahoada West Local Government area, Evangelist Hope Ikiriko.
Other eminent persons at the event were, the chairman of Engenni Eminent Persons Group, Dr Harvey Warman, Dr Uriah S. Etawo, former Chief Medical Director University of Port Harcourt Teaching Hospital (UPTH), Princess (Mrs) S.C. Youdeowei, Dr A. Showers and Evangelist Mark Romans.
Also at the summit were: Engr George Apapa, Chief Ibim Harry, Deacon Anthony Luke, Surveyor Ovieral Zudonu, Deaconess Esther Showers, Deacon Apapa D. Apapa, Mrs Iniefieni J.J. Jumbo, Mrs Edovi A. Carson and Engr Andrew Akeneh.
The rest are Engr Samuel Okuwa, Mr Odinaka Osundu, Dr Buntly G. Akuru, Professor Amalo Ndu Dibofori-Orji, Mr Amivoh Showers, Engr Olovie Emem and Mrs Ann Awari.
The Okilomu Ibe III of Engenni Kingdom, HRM King Moor Maclean Ubuo, who declared the summit open said it was to x-ray the state of economic/social development of the kingdom.
According to the king, Engenni has for too long been in a state of obscurity among its peers in Rivers State, adding that the summit was to reflect on the past and examine the opportunities available to children of today and years to come.
Chairman of Engenni Eminent Persons Group, Dr Harvey Warman, said the summit will x-ray the gross insensitivity of the multinational companies operating in Engenni in responding to the peculiar developmental challenges of the people, especially the dire absence of basic infrastructures as against their corporate social responsibilities in other climes.
According to him, “the summit is about investing in people, infrastructures and innovation in creative ways to prepare our sons and daughters to compete in the 21st Century global economy.
He also urged that “to understand the essence we need to know where we are coming from our identity as a people , our culture and how these can be sustained over time,” he said.
Chairman of the occasion Professor Ezekiel Dikio of Niger Delta University called for the renaming of Ahoada West Local Government Area to Ekpeye/Engenni to reflect the geo-ethnic diversity of the local government area.
Dikio also stressed the need for the people to sustain their culture identity as the engennis are scattered across the Niger Delta.
The event also featured several lectures by distinguished sons and daughters of Engenni among who are; Chief Brantly G. Akuru who spoke on sustainability of Engenni culture and identity, Dr Uriah .S. Etawo spoke on Engenni Kingdom: Yesterday Today and Tomorrow while Professor (Mrs) Amalo Ndu Dibofor-Orji of Ignatius Ajuru University spoke on human capacity building and economic development of Engenni Kingdom.
Meanwhile, the Engennis have designated every second to third week of every December ending on Sunday as thanksgiving day.
This was contained in a draft communiqué made available to newsmen.
The communiqué also acknowledged that Engenni has for too long lived in obscurity amongst her peers within Rivers State, in the Niger Delta of Nigeria and elsewhere.
“We, therefore, resolved here and now to call on all sons and daughters of the kingdom, our neighbours, friends and well wishers at home and abroad to come and partner with us in the onerous but worthy task of rebuilding the Engenni Nationality.
The communiqué also lamented the unusual neglect of Engenni land by multinational oil and gas companies whose exploration and production activities have subjected the people to untold hardship.
The communiqué also reechoed the need for the name of Ahoada West Local Government Area to be changed to reflect the ethnic configuration which made up the local government area.
According to the people, “we resolve therefore to demand here and now as a palliative measure that the name of our local government area Ahoada West be changed to Engenni/Western Ekpeye local government area (EWELGA) adding that for justice and equity, the same political yardstick which ceded sister ethnic groups like Ogba/Egbema/ Ndoni and Abua/Odual from the old Ahoada Division be applied to the old Ekpeye/Engenni county council during the 1996 local government creation exercise.
The people also resolved to develop a blueprint that will articulate the transformation of the five clans of Engenni Kingdom viz: Joinkram (ENEDUA), Ogua, Ediro-Ekumu, Ediro Ede and Ogbogolo, adding that this will constitute the practical action plan for the sustainable development of the area and serve as a guide to the implementation of the stated objectives.
The communiqué also thanked Governor Wike for the recognition and elevation of the Engenni stool to first a class status.
The Chairman of Ahoada West Local Government Area, Evangelist Hope Ikiriko, said the summit was timely, adding that the council will replicate decisions of the summit in the forth-coming summit to be organised later this year by the council.
Similarly, the Eze Igbu Upata, King Felix Otuwarikpo, said the summit will enhance unity among the two ethnic groups in the local government area.
A cross section of participants also described the summit as timely as it will help the people to fully harness the abundant oil and gas resources in the kingdom for its development.
John Bibor, Amina Ngoma & Josephine Nsirim
Featured3 days ago
Judgement On Imo Guber Tussle: S’Court’s Sack Of Ihedioha, Sad Commentary, PDP Declares …Mixed Feelings Greet Verdict Declaring Uzodinma Winner …As Apex Court Decides Tambuwal’s Fate, Monday
Business3 days ago
Customs Shortlists 162,399 Candidates For Aptitude Test
Sports3 days ago
Enyimba FC’s Chairman Threatens To Quit
Politics3 days ago
Abia Guber: Otti Accepts S’Court Verdict Poll …Insists Ikpeazu, PDP Rigged
Politics3 days ago
Imo: INEC Releases Schedule For Supplementary Elections
Sports3 days ago
Madrid President Praises Zidane
Sports3 days ago
‘Why Nigerian Clubs Are Struggling In Africa’
Sports3 days ago
Sports Minister Launches Maiden Oyo Unity Cup